With people around the globe in a state of lockdown, the online poker traffic has skyrocketed. Live poker tours are joining hands with online poker rooms creating massive tournament series. While the online gaming has increased around the world, last week Ladbrokes joined partypoker network from iPoker network.
Following the steps of its sister brand Coral Poker which moved to partypoker in December 2019. On 11 May, Monday, players were informed of the transition which was eventually executed on Tuesday. The issue angered several poker players whose funds were transferred in the move but loyalty points earned on iPoker Network were not.
Last year, Ladbroke’s sister site explicitly informed its users through an email which read, “We’re making big changes: Coral Poker are joining the GVC PartyPoker network, the safest and most established poker network in the world. These changes won’t affect your cash balance, but unfortunately they will reset your Poker Points and Bonus balances. Points, Bonuses, Golden Chips & Free Spins will remain in your account until 23:59 on 3rd December, 2019.”
However, Coral’s migration was pushed to New Year and finally completed in January 2020. With Ladbrokes now on the partypoker Network, all four including, Ladbrokes, Coral, Bwin, partypoker are now under one umbrella. DanskeSpil in Denmark, Sportingbet and Vistabet in Greece are other smaller local sites that connect to its players pool. The client still has the red-white Ladbrokes colour scheme but now the existing players have to get used to the partypoker layouts and tables.
One of the oldest names in gaming in UK, Ladbrokes has made several business moves recently. In 2016, it merged with Gala Coral Group changing the company name to Ladkbrokes Coral Group. The following year GVC Holdings bought Ladbrokes for up to £4 billion.
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