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PokerBaazi Campaign: Shahid Kapoor Says You Hold the Cards

Online poker platform, PokerBaazi, launched its new brand campaign today. The campaign titled, ‘You Hold the Cards’ features their newest brand ambassador, Bollywood superstar Shahid Kapoor. With the ‘You Hold the Cards’ campaign, the brand aims to create awareness about the game being a skill-based sport and propagate that in poker, you have control over the game, and one can win on the basis of skills, determination, and the right strategy.  

As part of the campaign, a television commercial (TVC) has been launched featuring Kapoor. The commercial which is a little short of a minute, depicts him as the protagonist who goes through various unexpected situations which are not in his control. However, he continues to focus on his game on the PokerBaazi app to finally come on top with the help of his true resilience and skills. The TVC attempts to quash the myth that luck plays a crucial role in poker and how your skill is the key element to success. 

PokerBaazi’s Campaign featuring Shahid Kapoor:

Speaking on the campaign launch, Varun Ganjoo, Co-Founder and Marketing Director Baazi Games said, “Poker is a sport, period. Poker is also a lot of fun. We are extremely thrilled with the launch of our campaign – ‘You Hold the Cards’ and excited to have Shahid Kapoor as our flag bearer. The idea of this campaign is primarily to create awareness around poker as a skill sport which the brand film captures beautifully. This is a big step forward toward making poker a household game in our country. While our approach is digital-first, the campaign shall be promoted across all possible avenues aligned with our target audience.” 

Sharing his experience about the campaign, the Udta Punjab actor said, “When I was introduced to the key insight behind the PokerBaazi campaign—Experts are made, not born, it resonated with me instantly and got me all excited. Being able to control one’s fate with the right planning, strategy and sheer grit, and eventually emerging victorious is almost identical to our lives. I strongly believe that the campaign will showcase online poker as a sport which is equally fun and thrilling and will win the hearts of the audiences.”

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ALSO READ: Shahid Kapoor Is PokerBaazi’s New Brand Ambassador

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The campaign is designed and conceptualized by Wieden+Kennedy. It will be live across PokerBaazi channels including social media, OOH, and OTT amongst others.

Commenting on the campaign, Amrish Kondurkar and Sunayna Sabharwal, Creative Directors, Wieden + Kennedy said “Poker is a new space in the world of gaming apps in India and it does come with its baggage of being exclusive for only those who know how to play the game well and therefore makes it a bit limiting. 

We wanted to treat this campaign as a way to build a personality for the brand which is truly distinct. While the category goes behind the usual areas of winning/making money, we created a space which came from a true-life insight and could make people feel they had a chance. 

That’s where the tagline, ‘You hold the cards’ came from. To clearly establish that what matters is your skill and not luck.” The platform also shared a series of pictures featuring Kapoor, with catchy taglines to further spread the message via this campaign.

They further added, “We kept the tonality fun with a strong attitude so that a regular person with a smartphone would feel like taking a shot. Whether it’s the film, the music or the print campaign, each touch point goes back to our attempt to make the PokerBaazi app a must-have on their phone.”

Earlier this week, PokerBaazi announced Kapoor is their new brand ambassador. The platform recently recorded a billion poker hands being played on its platform since its origin in October 2014. PokerBaazi believes in keeping the customer first, and was co-founded by a group of passionate poker lovers. Over the years it has acquired a top position in the segment and this campaign aims to establish poker as a sport in the country.

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