As per the latest news reports on online gaming brand Zupee, Salman Khan has been signed as their new brand ambassador. The company reportedly said it is aiming at an expansion when it comes to brand presence in the fast-growing online skill-based gaming and wants to pave the way to establish skill games as a preferred form of entertainment.
Zupee launched its brand campaign called ‘10 minute mein game ho jayega’ along with the announcement. The latest brand campaign by Zupee aims at driving awareness about bite-sized games such as Ludo Supreme, Trump Cards Mania and Snakes and Ladders Plus. Zupee’s campaign features the Ek Tha Tiger actor playing a variety of games on the platform and also promotes the core idea (bite-sized games) of the campaign.
Salman Khan
Zupee’s founder and CEO, Dilsher Singh Malhi added, “We are thrilled to have Salman Khan on board as our brand ambassador. We are certain that this association will help in deepening consumer connect. Salman’s charm and fun demeanor fit perfectly with the brand’s ethos as the campaign’s core proposition pivots towards enjoying shorter format games.
Bollywood’s megastar said the following on his association with the brand, “Classic casual and board games like Ludo and Snakes and Ladders certainly brings back the nostalgic feel and are a great way of entertainment on the go. The brand’s vision of bringing moments of joy to people’s lives through these casual and board games that can engage and entertain strongly resonated with me and I am excited to partner with them to celebrate India’s growing love for gaming.” Media reports further add that in January 2022, the online gaming company wrapped up its Series B funding round at $102 Million i.e. ₹760 Crore.
With a Masters Degree in Journalism and Communication, Mrinal Gujare currently is cruising through an exciting genre of writing and editing at Gutshot Magazine. Apart from being an Editor, Mrinal is an avid reader and a former contemporary dancer. She is also perennially hungry for intriguing scoops from across the globe. No holds barred is the rule Mrinal follows in life.
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