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LinkedIn Launches Puzzle Games To Bump Up Engagement On Platform

LinkedIn, the professional networking platform owned by Microsoft, has recently launched three puzzle games—Pinpoint, Queens, and Crossclimb. These games, introduced on 1st May, are aimed at LinkedIn’s vast user base of over a billion individuals worldwide, offering them a new form of digital entertainment while exercising their minds.

Available on LinkedIn’s mobile app and website, the games can be found within the My Network tab on mobile devices and desktops, as well as in the LinkedIn news section on desktops. This move by LinkedIn reflects a trend seen in the popularity of games like Wordle, a word puzzle that has garnered global attention and spawned numerous clones and adaptations.

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Following Microsoft’s acquisition of Wordle in 2022, The New York Times saw a significant increase in user engagement and digital subscriptions, highlighting the impact of gaming offerings on audience interaction. LinkedIn’s games were developed by the platform’s news team, led by Paolo Pasco, a renowned games editor known for his work at the American Values Club Crossword.

Pinpoint is a word association game where players must decipher the common category linking five words within a grid, using as few words as possible. Queens, inspired by Sudoku, challenges players to strategically place queens within a grid, ensuring no two queens are adjacent. Crossclimb combines trivia with word puzzles, requiring players to fill out a word ladder where each subsequent word differs by only one letter.

According to Lakshman Somasundaram, Director of Product Management at LinkedIn, these games are designed to seamlessly integrate into users’ daily routines, offering moments of mental stimulation. The LinkedIn News team will provide daily insights and interactions around each game, fostering a vibrant puzzling community.

By introducing these puzzle games, LinkedIn aims to enhance user engagement on the platform, encouraging deeper connections and interactions among members. As Somasundaram notes, these games may even lead users to reconnect with old acquaintances, further enriching their professional journey on LinkedIn.

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