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Is Esports The New Rage In India?

The domestic and international esports industry has been growing at a rapid speed. The esports ecosystem consists of players, tournament organizers, streamers, sponsors, and several others. The industry is making a headway and expanding rapidly. But, unlike traditional sports, esports tournaments are being majorly played online due to the pandemic. 

Recently, the Asian Electronic Sports Federation (AESF) recognized esports to be a medal event by the Olympic Council of Asia (OCA) ahead of the quadrennial games that will take place in September 2022. The partnership between AESF and OCA legitimizes the position of esports even more. As esports is now a medal sport in Asian Games, it is being looked at as a positive step. 

Esports has taken the form of organized, multiplayer video game competitions. International gaming firms such as Garena, Supercell, Activision which publish games like Free Fire, Clash of Clans, and Call of Duty are some of the big esports giants that are gearing up to invest in the Indian market. 

ALSO READ: Is CS:GO The Best Esports Title Ever?

Not only gaming brands but even electronic and consumer brands are sponsoring tournaments. India has seen brands like Logitech, Qualcomm, Poco, Mountain Dew, etc. that have been sponsoring esports tournaments for the last two years. According to industry estimates, there has been 25-30% growth even in the prize pools for esports tournaments. This increase in commercial interest is giving rise to a growth in esports even as a career option among the youth. Along with this growth, several companies are also approaching the government to seek a separate category for online casual games and real money gaming. 

Esports is rising steadily and as the internet becomes cheaper, the accessibility towards such digital sports will only grow bigger. The pandemic has led to a significant surge in user base and opened the door to a sustainable career path.

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