All India Gaming Federation (AIGF), the apex industry body for online gaming in India announces a strategic partnership with Neokred Technologies, a leading Embedded Beyond Banking as a service solutions provider to introduce a groundbreaking initiative the “Game Bureau.” This revolutionary platform has been launched in a quest to enhance onboarding, fraud prevention, user insights and scoring measures to help online skill gaming companies assess and identify their customers effectively.
The ‘Game Bureau’ is a solution exclusively for AIGF, to harness the power of Neokred’s advanced algorithms and technology to provide gaming companies with a comprehensive view for managing users from onboarding to activity monitoring with a scoring system based on diverse parameters.
Commenting on the launch, Mr. Roland Landers, CEO of AIGF said, “Game Bureau marks a significant milestone in our on-going efforts to build a safe online gaming landscape in India. Together with Neokred, we will be setting a new benchmark for fraud prevention, user authentication, and overall customer experience in the online gaming industry.”
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Game Bureau includes a centralized repository, real-time monitoring features that actively track and analyze customer profile, allowing seamless entry for genuine customers while triggering immediate notifications for suspicious or potentially fraudulent users. The streamlined identity authentication process ensures that genuine customers experience a frictionless onboarding process, contributing to a positive customer experience and encouraging continued engagement.
Mr. Landers further added, “The Indian online gaming industry is mainstream today and one of the fastest growing sectors within M&E industry, hence the challenges associated with user identification and security become extremely important. With this association, AIGF aims to empower online gaming companies to navigate these challenges seamlessly. AIGF is excited about this partnership, and we look forward to adding another robust mechanism, in the online gaming space, guided by the principles of integrity, innovation, and player-centricity.
Neokred’s Technology is designed with a keen focus on compliance with regulatory standards, facilitating easier adherence to data protection and privacy regulations through centralized identity data. Tailor security thresholds according to specific requirements with Neokred’s technology, allowing customization to align with risk tolerance and security policies.
Commenting on the partnership, Vivek Sridhar, Chief Business Officer of Neokred stated, “We are excited to partner with the All India Gaming Federation and are committed to bring innovation and security in the online gaming industry.
With Game Bureau, powered by Neokred, we aim to redefine the standards of fraud prevention, user authentication, and overall customer experience. Together, we envision a safer and more secure online gaming environment for AIGF and its stakeholders, setting new benchmarks for the industry.”
By leveraging Neokred’s ProfileX Stack and compliance-focused technology, the initiative not only strengthens security but also ensures a frictionless journey for genuine gamers. ‘Game Bureau’ stands as a testament to AIGF and Neokred’s shared commitment to fostering a safe, transparent, and thriving online gaming environment.
AIGF is the apex industry body for online gaming in India. Being the oldest, largest and the most diverse industry association for online gaming, AIGF currently has more than 100 online gaming companies across esports, fantasy gaming, card games, casual gaming, and other formats as members, with a combined user base of over 400+ million users. It collectively represents the majority of skill gaming operators across all online gaming formats, including a significant portion of the Indian online gaming MSME sector.
Since its inception six years back, AIGF has been at the forefront, consulting with relevant policymakers to demonstrate the importance and benefits of recognizing and standardizing the AIGF’s self-regulatory framework, encapsulated in its Skill Games Charter which has been established by eminent domain experts from the judiciary, executive, education, data science and sports backgrounds and is advanced by the All India Skill Gaming Council.
Neokred, India’s first Beyond Banking as a Service facilitates seamless launches of banking products for brands. Serving over 3 licensed banks, and 106 diverse brands globally, Neokred caters to 1.6 lakh MSMEs across three international markets. Having processed $3 billion in gross transaction value, the company offers white-labeled solutions to potential brands. Neokred’s strategic partnerships with regulated entities enable the creation of a middleware platform featuring a low-code plugin, empowering any brand to effortlessly launch customizable fintech products such as cards and accounts.
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Smit is a sports writer at Gutshot Magazine. After completing his Bachelor’s in Mass Media, and a Master’s degree in Sports Management, this sports fanatic uses articles as a tool to express his opinions. Bring up cricket or football and you will find this usually quiet guy speak for hours! He also co-heads the official supporters club of Chelsea FC in Mumbai, wherein he hosts screenings, football meets and other such events.
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