Yuvin Esports, a leading Indian Esports organisation, has announced Tata Motors as the title sponsor for the upcoming Yuvin Valorant Invitational (YVI) tournament, scheduled from September 2nd to 5th, 2021. This partnership also marks the entry of the country’s biggest automobile manufacturing company, Tata Motors into the esports domain which has seen a rapid rise in recent years.
While welcoming Tata Motors to the esports family, Sharang Naicker, CEO & Founder of Yuvin Esports Pvt. Ltd., said, “One of the most premier and established automobile companies, Tata Motors is entering into esports. The brand, Tata Motors always incites an environment of awe and veneration for all the communities out there irrespective of the medium they are engaged in. Tata Group has been supportive of multiple sports for centuries and now everything becoming ‘e,’ it is the perfect time for the grand entry into esports.”
Founded by the ex-pro gamer Naicker in 2018, Yuvin Esports Pvt. Ltd., has been focussing on building and grooming talent from India, South Asia and Southeast Asia for a competitive international arena. The exciting competition will feature India’s top eight Valorant teams battling it out in a single-elimination format for a prize pool of ₹1 Lakh. The teams will be contesting in a best-of-three format while the grand finale will have a best-of-five format on 5th September, 2021.
Yuvin Esports’ Invitational Valorant tournament is an engagement with Tata Motors that will coincide with the recently launched all-new Tata Tiago NRG. “Tata Tiago NRG is a perfect car to own for our young, dynamic, tech-savvy esports enthusiasts. We are extremely proud and excited that Tata Motors has partnered with us to promote Tiago NRG through a modern medium of esports. This is the first of many events we have planned for the massive esports enthusiasts’ community. With your love and support, we are sure to build an immensely respected brand,” Sharang Naicker further added.
One of the most popular and trusted Indian brands, Tata Motors has been contributing to the growth of the Indian sporting industry with its support to many sports over years and through this association, the brand will look to encourage the Indian esports ecosystem.
“Tata Motors has time and again come forward to show its support to all kinds of sports and with this association, we commence our maiden journey into the esports arena. The Indian esports industry is growing at a very fast pace and is becoming a preferred choice of entertainment for young millennials and Gen Zs. At Tata Motors, we cater to the young and aspirational needs of our customers and electronically played sports is one such promising channel. We look forward to a fruitful association with Yuvin Valorant Invitational and hope to encourage the growth of budding talent in this new age field,” said Nikhil Kurian, Head of Digital Marketing, Tata Motors, PVBU.
RedBull is the official energy drink partner of Yuvin Valorant invitational tournament. Valorant, which was released in June last year, has gained immense popularity. The first-person shooter (FPS) game is a popular title for esports tournaments in India as well as all over the world.
Esports enthusiasts and fans can now not only play but enjoy the thrilling action as the tournament will be streamed live on Yuvin Esports’ YouTube channel in English as well as in Hindi.
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Amarylisa Gonsalves is a Content Writer at Gutshot Magazine. Advancing from a marketing background, she found her calling in writing. She takes delight in exploring genres and is a curious learner. Patient and ambivert, she believes in letting her work speak for itself. Apart from content writing, she finds solace in writing poetry by manifesting herself through words. Additionally, she adores indulging in drawing and DIY crafts.
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