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PokerBaazi Partners With SHIELD For Fraud Prevention 

One of India’s leading poker platforms, PokerBaazi has partnered with SHIELD, a global risk intelligence company, to ensure fair play on the platform and provide users a safe experience by allowing only genuine players to access the platform.

PokerBaazi, which comes from the hood of Baazi Games, is a pioneer in India’s poker industry. Currently, it has a user base of over 2 million seasoned and new poker players regularly competing on the gaming platform. On the other hand, SHIELD is the world’s leading risk intelligence company that helps empower online businesses to stop fraud, build trust, and drive growth. It uses the latest AI technology while combining cutting-edge device fingerprinting with its flagship Global Intelligence Network, enabling it to detect new and unknown fraud threats in real-time. 

The association with SHIELD will further enhance PokerBaazi’s existing fraud prevention capabilities with the help of SHIELD’s real-time risk intelligence. SHIELD’s Device Intelligence solution will enable PokerBaazi to proactively detect malicious behavior in time, and thus allow the platform to stop risky users from participating in any game. 

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India currently has over 420 million online gamers, and is forecasted to generate an annual revenue of ₹61.3 billion by 2025 from real-money gaming companies. Among the online gaming sector in India, online poker is one of the most popular ones owing to its skill factor and high user engagement. However, the online poker platforms have their fair share of fraud and malpractices. Opportunistic players are seen creating multiple accounts to collude and win rewards using unfair means. This creates an unfair field for other gamers, thus affecting user trust as well as the integrity of the platform.

PokerBaazi already has a robust in house fraud prevention system which will now be strengthened with SHIELD’s technology. Activities such as chip dumping and multi-accounting will be effectively prevented. Thus PokerBaazi’s gamers can be assured of an equal playing ground and top-notch security just like a live poker tournament.

“PokerBaazi has always been committed to bringing a world poker experience to our players across India, similar to the thrill of playing an offline game of poker. Ensuring fair play is the key component to the success of this mission. We have a zero-tolerance policy against anyone that tries to mess with our player experience. Our partnership with SHIELD has been instrumental in helping us ensure a trusted and fair gaming experience for all – a win-win outcome for us”, said Avneet Rana, Co-Founder and Chief Technology Officer at Baazi Games.

“Trust is the backbone of any real-money gaming site. In an up-and-coming online gaming market like India’s, security has become a quintessential element for any successful skill-gaming organization. We’re thrilled to partner with PokerBaazi to safeguard their tournaments and users from fraud and abuse. This collaboration will help fuel continued confidence in PokerBaazi’s stellar player experience as they continue to drive growth across India and beyond,” added Justin Lie, Founder, and CEO of SHIELD. 

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