As per news reports, Pizza Hut UK will launch its gaming division called ‘Pizza Hut Gaming.’ This unique initiative by one of the most renowned fast-food chains has quickly caught the attention of the gaming community. When asked about the concept and what the gamers can expect from the initiative, the company explicitly communicated that Pizza Hut UK will host regular gaming tournaments in partnership with Kairos Media. These gaming tournaments will feature a variety of titles with an aim of delivering exciting influencer activations and to become a go-to pizza for gamers.
Catriona Woodward, Head of Digital, Pizza Hut UK & Europe, reportedly stated that the pizza brand has partnered with Kairos Media for a period of one year. The company will launch a dedicated Pizza Hut Gaming platform with a road map for 2021 and 2022. This announcement was followed by the signing of a partnership deal with the marketing and creative agency, Kairos Media.
Gamers are aware as to why fast food items are a go-to choice among the gaming community. While streaming a game or playing it with your friends, either online or on LAN, a fast food item like pizza becomes a natural choice. It seems like the food chain has recognized this interest of gamers and have decided to leverage the potential of this new insight.
The idea of Pizza Hut Gaming has a lot of potential, which may eventually encourage other food chains to launch similar initiatives. It will be crucial to see how the organisation focuses on this unique concept, as physical fitness has been one of the concerns around the esports industry. If a fast food chain decides to enter the gaming market in the near future, it will be interesting to see how Pizza Hut tackles competition.
About the Writer: Sameer is a writer and gamer. He has been playing Dota2 since 2012 and belongs to prestigious 25k community of TI20 Dota compendium list. He has won many tournaments in Counter Strike and Dota2 across Mumbai through the years. Sameer writes on the latest developments in esports in India and around the world and people know him by the nick name “tr0N”
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