The gaming industry in India has seen a lot of growth in the past year. This has attracted many brands which are now looking forward to marketing on gaming platforms. Octro Inc, a popular gaming site, recently announced that they are open to associating with brands on their games. The platform offers its users games like Teen Patti, Rummy and Tambola.
Manav Sethi, Chief Marketing Officer (CMO) of Octro Inc, mentioned in one interview that they were seeing a growing interest from brands that want to advertise with Octro; especially on their Tambola platform. This is likely due to the fact that Tambola is one game where women players outnumber men in a ratio of 80:20. “Brands that target women consumers are seeking some time to showcase their products.” The gaming platform has also been approached by various other brands for the possibility of doing brand integration or branded rewards.
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Octro Inc, is also planning to venture into the poker industry with the launch of Octro Poker in April this year. The marketing plan for this product will be entirely on the digital platform. The news report states that they are the only one to offer private tables for poker. They are also planning to expand into the real money gaming market globally.
Even as the brand develops Octro Poker with the aim of launching it in the global market, the platform is also planning to take their other existing games to the international market. Octro also plans to increase its marketing spend by 100 percent in 2021, a majority of which will go to Octro Poker.
Currently, the brand is still waiting as the status of the Indian gaming industry remains uncertain with regards to regulations. The brand will decide on its ad spend once the coast is clear for real money games in the country. With real money games, Sethi made it clear that the marketing is largely based on promoting responsible gaming and that they are games of skill rather than chance. They are also a member of The Online Rummy Federation (TORF).
Donna Amo is a writer at Gutshot Magazine. She is a graduate from Sophia College of Women, Mumbai with a degree in English Literature. When this October born foodie is not writing content or poetry, she spends her time laughing at memes or watching series. Based out of Mizoram, she is drawn to all things nature and has a soft spot for puppies.
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