UtterAI Test Widget
MPL Poker
Gutshot Poker Fridays - Quiz #4 Is Live!
A23 Poker
Octro Inc looks at revenue from Gaming Ads & Brand Integration Business
Donna Amo
Posted on 11 Mar, 2021
By Donna Amo
On 11 Mar, 2021
Share
By Donna Amo
On 11 Mar, 2021
Share

Octro Inc Looks At Revenue From Gaming Ads & Brand Integration


The gaming industry in India has seen a lot of growth in the past year. This has attracted many brands which are now looking forward to marketing on gaming platforms. Octro Inc, a popular gaming site, recently announced that they are open to associating with brands on their games. The platform offers its users games like Teen Patti, Rummy and Tambola.

Manav Sethi, Chief Marketing Officer (CMO) of Octro Inc, mentioned in one interview that they were seeing a growing interest from brands that want to advertise with Octro; especially on their Tambola platform. This is likely due to the fact that Tambola is one game where women players outnumber men in a ratio of 80:20. “Brands that target women consumers are seeking some time to showcase their products.” The gaming platform has also been approached by various other brands for the possibility of doing brand integration or branded rewards.

ALSO READ: BlueStacks Looks At India For Android Gaming

Octro Inc, is also planning to venture into the poker industry with the launch of Octro Poker in April this year. The marketing plan for this product will be entirely on the digital platform. The news report states that they are the only one to offer private tables for poker. They are also planning to expand into the real money gaming market globally.

Even as the brand develops Octro Poker with the aim of launching it in the global market, the platform is also planning to take their other existing games to the international market. Octro also plans to increase its marketing spend by 100 percent in 2021, a majority of which will go to Octro Poker.

Currently, the brand is still waiting as the status of the Indian gaming industry remains uncertain with regards to regulations. The brand will decide on its ad spend once the coast is clear for real money games in the country. With real money games, Sethi made it clear that the marketing is largely based on promoting responsible gaming and that they are games of skill rather than chance. They are also a member of The Online Rummy Federation (TORF).

For more news and updates, keep reading GutshotMagazine.com. Follow us on FacebookInstagram, and Telegram.

PokerSaint The VIP Challenge


Tagged : 

More News

Nodwin Gaming gets INR 164 Crore in funding from PUBG developer Krafton
Gaming
10 Mar,2021 

Nodwin Gaming gets INR 164 Crore in funding fro...

BlueStacks Looks At India As A Massive Playground For Android Gaming
Gaming
10 Mar,2021 

BlueStacks Looks At India As A Massive Playgrou...

Amazon CEO designate Andy Jassy to focus on company's video games business
Gaming
8 Feb,2021 

Amazon CEO Designate Andy Jassy To Focus On Com...


Natural8 India

Top 15 Poker Rooms