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Neela Mediatech Announces Strategic Partnership With JioGames

Neela Mediatech’s gaming platform TMKOC PLAY, built on the leading IP, Taarak Mehta Ka Ooltah Chashmah has announced a strategic partnership with JioGames. With this partnership, the company aims to roll out 50+ games on the JioGames platform targeting a significant base of Indian mobile and cloud gaming users.

JioGames users will now have the opportunity to enjoy a diverse selection of games centred on the theme of ‘TMKOC’ and immerse themselves in the roles of their cherished characters from the series. This partnership will enable JioGames to welcome fresh users from the existing audience of over 60 million captivated by the ‘TMKOC’ intellectual property.

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Announcing this partnership, Mr. Asit Modi, Creator, Producer and Managing Director of Neela Film Production and Neela Mediatech, said, “TMKOC and Jio are familiar names in households nationwide, and their user base extends even to the remote corners of cities and towns. Therefore, it’s a strategic move to capitalize on each other’s strengths. This partnership will facilitate an expansion of our user base, providing an exceptional digital entertainment experience.”

Neela Films, the production house recently invested INR 24cr into Neela Mediatech, the gaming, animation and e-commerce business as an extension to Taarak Mehta Ka Ooltah Chashmah IP. The company has recorded 5 million game downloads, and their YouTube rhymes channel has expanded its subscriber base from 1.5 million to 3 million in a brief span. This growth encompasses multiple languages, including English, Hindi, Marathi, Punjabi, Bengali, Bhojpuri and Gujarati.

The platform will host free-to-play games and cloud-based adventures, for both single-player and multiplayer gamers. Bhide Scooter Race, TMKOC Air Hockey, Bhide Pickle Delivery, Gokuldham Kite Flying and Tapu Skating Adventure are the first of many games that are available on the platform.

About JioGames:

JioGames has embarked on an ambitious journey to make the world of gaming accessible to all Indians. It serves as a comprehensive hub that unites various players in the gaming realm, including gamers, game developers, onlookers, and gaming communities. JioGames is accessible on a range of devices, such as smartphones, feature phones, and home gaming via Set-Top Boxes. It provides features like live streaming, opportunities for esports, and solutions driven by cloud technology, enabling gaming experiences. All in all, JioGames aims to become the new central hub for all things related to gaming.

About Neela Mediatech:

 Neela Mediatech, a pioneering gaming and animation studio, is a vertical of Neela Film, a renowned production house and creator of one of the nation’s most beloved TV shows ‘Taarak Mehta Ka Ooltah Chashmah’ (TMKOC). Exploring animated shows and nursery rhymes, cloud gaming, blockchain gaming, and virtual reality, the studio envisions global outreach, bridging technology trends and entertainment.

Rooted in TMKOC’s legacy, Neela Mediatech delivers captivating content to its loyal audience, pushing the Indian gaming industry forward with a dedicated commitment to quality. Neela Mediatech made its mark in the mobile gaming industry with titles like Run Jetha Run, Bhide Scooter Race, Popat Shortcut Race, and more. Currently, the games have more than 5 million downloads and are available on Google Play Store and Apple App Store.

Neela Mediatech animation vertical operates English, Hindi, Marathi, Punjabi, Bengali Gujarati and Bhojpuri YouTube animation channels, boasting 3.6 million subscribers. 

About Taarak Mehta Ka Ooltah Chashmah show:

 Taarak Mehta Ka Ooltah Chashmah is one of the longest- sitcoms that aired first in 2008 and is now in its 15th year with over 3700 episodes. Other than its flagship show, Neela Film Productions Private Limited also streams Gukuldhamchi Duniyadari in Marathi and Tarak Mama Ayyo Rama in Telugu on YouTube. The shows along with the character universe are authored and created by Asit Kumar Modi.

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