The Kindred Group is an extremely well-known online gambling operator, that consists of brands such as Unibet, Maria Casino and others. The company offers products like online casino, online poker, online bingo, and sports betting to its valuable user base. Recently, they made headlines for partnering with the Hard Rock Hotel and Casino in Atlantic City, New Jersey.
The group, earlier known as the Unibet Group, has entered into an agreement spanning 5+5 years with Hard Rock, as a move to introduce online sports betting and gaming in the United States of America, something many companies have been doing after sports betting was legalized in the country.
In order to do this, the agreement has been signed whereby Kindred can pursue a Casino Service Industry Enterprise License in new Jersey. As for Hard Rock, the casino recently opened doors to customers in June 2018, and they are on a mission to become the best in providing customers with a valuable casino and sports-betting experience.
Kindred also aspires to do the same and a partnership between such good international gaming brands could create a strong product offering in New Jersey. Kresimir Spajic, SVP, Online Gaming at Hard Rock International, commented on the partnership, saying, “Hard Rock is proud to partner with one of the fastest growing operators in the industry. We are hopeful that Kindred’s international experience and commitment to innovation will translate to a significant success in New Jersey.”
His counterpart at Kindred US, Manuel Stan, also commented on the same, saying, “This is a very exciting moment for Kindred as we have been working hard to take this first important step into what will most likely become the largest betting market in the world. I’m also delighted that we have been able to team up with a true lifestyle and entertainment brand and I am confident that Kindred and Hard Rock Hotel & Casino Atlantic City will give New Jersey customers an absolutely great sports betting and gaming experience.”
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