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JioCinema Gets PokerBaazi As Associate Sponsor For IPL 2024

JioCinema and online poker platform PokerBaazi have joined forces, marking a significant moment in the online gaming world. PokerBaazi is now an associate sponsor on JioCinema’s platform for Tata IPL 2024. The announcement was made public through Viacom18 Sport’s LinkedIn handle, highlighting the collaboration’s aim to revolutionise how India watches sports. The statement mentioned, “India’s biggest T20 festival becomes even bigger on JioCinema. Joining us in this journey of revolutionizing the way India watches sports is our associate sponsor, Baazi Games, on JioCinema’s coverage of Tata IPL.”

This partnership follows JioCinema’s recent announcement in March, where it unveiled 18 digital sponsors for its Tata IPL 2024 coverage. These sponsors include Dream11, Tata Motors, SBI, CRED, AMFI, and others. With PokerBaazi added to this list, JioCinema seeks to elevate the cricket viewing experience by integrating elements of skill and excitement from online poker.

The collaboration between JioCinema and PokerBaazi underscores the growing influence of digital platforms in reshaping sports engagement. It reflects the changing landscape of sports entertainment, emphasising the role of skill-based games in enhancing viewer interaction.

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ALSO READ: PokerBaazi Partners With PokerGO To Bring Global Poker Content In Hindi

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This is not the only significant move PokerBaazi has made. Previously, the online poker brand made news for its collaboration with PokerGo. 

PokerGo and PokerBaazi struck a deal to bring global poker content exclusively to India in the local language. The collaboration aims to raise awareness about the card game in the country and make the game more accessible to a wider audience.

Mori Eskandani, President of PokerGO, expressed enthusiasm about the partnership, stating, “Poker is a global game, and India is a key market for us. We are excited to partner with PokerBaazi to bring our content to India in Hindi. This partnership will help to grow the game and educate new players about the excitement of poker.”

PokerGO is a premier subscription streaming service that broadcasts poker’s top live events worldwide. Its content library includes prestigious tournaments like the World Series of Poker, High Stakes Poker, Poker After Dark, and The Poker Open, among others.

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