To reach and captivate new audiences, Voot has partnered with Poker Sports League, the world’s biggest poker league in terms of winnings and participation, to launch and host the first-ever Docu-Reality Series on Poker in India –Poker Mantra presented by Pocket52–exclusively on its AVOD platform.
Pocket52 is one of the most prominent mobile and desktop online poker platforms in India. It is India’s foremost cryptographically secure online poker network, replete with a best-in-class poker client, customisable poker rooms, and various online poker game types such as Texas Holdem Poker Online, Omaha, and others.
Launched on 16th July 2021, the association between Voot and the Pocket52 Poker Sports League will deepen the platform’s commitment to its viewers.
Talking about the journey of Poker in India, Pocket52 Founder & CEO Nitesh Salvi said: “At Pocket52, we strive to give our players a better gaming experience.
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It was indeed a proud moment for us to get associated with Poker Sports League Season 3 as the Title Sponsor. Now, we are delighted to say that this momentous virtual docu-series of the tournament is all set to be broadcast on Voot, for the first time in India. We are sure that the thrill of the game will keep all the poker enthusiasts on their feet, and this will be a great learning experience for all. The thrill of real-money gaming, when blended into a classically crafted docu-reality series, is sure to entertain millions of our players across its online poker gaming platform in India.”
The five-part docu-reality series, Poker Mantra, which Sreetama Ray directs, will take the viewers through the tale of Poker in India, along with interviews of renowned Poker and mental coaches, league teams and sponsors who believe in the Poker’s future, says Sidharth Mishra, the Minds Sports League co-founder and CMO. The series seeks to shed light on Poker’s past, present, and future in India to break down barriers and prevalent misconceptions about the game.
“With an aim to break barriers and common misconceptions surrounding poker, the series aims at throwing light on the past, present & future of poker in India. The reality series will educate viewers on the important life lessons of money management learnt through poker.”
Viacom18 Digital Ventures’ AVOD Head (Voot) Chanpreet Arora believes that Poker Mantra’s innovative concept will teach enthusiasts about the game’s technicalities while also growing visibility for the sport. She said, “At Voot, we have always worked towards providing content that is differentiated and engaging to connect with our users. The unique concept of Poker Mantra will educate enthusiasts about the nuances of the game and create visibility for the sport.”
Poker Mantra will interview players such as Kanchan Sharma, Rajat Sharma, Aniket Pradhan, Harshit Jaiswal, Nitin Dhamija, Mahima Das Walia, and Radhika Shankar for the series, and where they will reveal how to ace their game by studying and practicing rigorously.