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The Game Awards expands streaming and broadcast footprint in India Gaming
Donna Amo
Posted on 30 Oct, 2020
By Donna Amo
On 30 Oct, 2020
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By Donna Amo
On 30 Oct, 2020
Share

The Game Awards expands streaming and broadcast footprint in India


Thrilling news for millions of gaming fans in India as The Game Awards, the world’s biggest celebration of video game culture, announced a significant expansion of its live distribution plans in India for its the 2020 gala broadcast, airing live on Thursday, 10 December.

The Game Awards will broadcast live on TV on MTV India and will also be live and free of charge on OTT platforms such as Disney + / Hotstar, Viacoms VOOT, Reliance’s JioTV, Airtel and MX Player. Along with these distributions, the show will continue to be freely available on platforms such as Facebook, Twitch, Twitter and YouTube, where an exclusive Hindi co-stream of the show will be broadcast in collaboration with NODWIN Gaming.

These new livestream partners in India are joining a list of 45+ global digital networks that are streaming The Game Awards live and for free around the world. Further sales partners will be announced in the coming weeks. “We’re excited to expand our sales in India with an incredible group of partners who share our view that gaming is a universal language that challenges, inspires, entertains and ultimately unites cultures,” said Geoff Keighley, inventor of The Game Awards.

The Game Awards have partnered with NODWIN Gaming to manage the distribution agreements in India. Talking about the partnership, Akshat Rathee, co-founder and CEO of NODWIN Gaming, said: “The Game Awards have always been the epitome of our industry. A real celebration of our art form. This COVID year, we all know gaming went well and NODWIN is proud to bring The Game Awards back to India. With the strong support of MTV on Linear TV and Airtel Xstream, Hotstar, Jio, Voot and MXPlayer, we can positively say that this is the first time the Game Awards has reached more than 100 million Indians on their favorite TV channels and OTT platforms . We look forward to celebrating our love of gaming with everyone across the country.”

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