Gaming media platform Subnation recently acquired an equity interest in XTRA Gaming, a North American Fortnite esports team. XTRA Gaming is a Fortnite team that has millions of fans and supporters. For this thriving industry, this is a development in the right direction.
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Here are a few reasons why this collaboration would help XTRA Gaming as well as the industry as a whole.
This highly acclaimed gaming brand was founded by a group of gamers who through sheer hard work and passion became a top-ranked competitive esports team. Several brands are looking out for teams for sponsorship and even train players.
Noble Esports is one such brand based in North America that recently started its Bootcamp in India and has now been training players which will set an example for the industry. This will further boost collaborations and will certainly help build partnerships, content initiatives, and merchandising opportunities. The industry could have more such collaborations which will not only help individual teams but serve as a source of inspiration for budding gamers.
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Manthra Koliyer is a writer at Gutshot Magazine. She has an affinity for seeing the world through people’s eyes. With a bubbly fun personality, you can always catch her chatting with anyone she comes across. Holding an English Literature degree from Wilson College, Mumbai, and a Post Graduate Diploma in Journalism from Asian College of Journalism, this pop culture fanatic is ready to take on the world with a pen, paper, and microphone. She also actively works on her personal blog called namasteyconvict.blogspot.com, where for a moment she lets you into her drama-filled world.
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