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Snapchat Launches Ludo Club, Its First Local Snap Game

Snapchat India on Thursday announced its first local Snap Game on the app named ‘Ludo Club.’ The multimedia messaging app has partnered with Bengaluru-based gaming company Moonfrog Labs to launch the game. Snapchat users can play the game on its app with their friends.

Snap Games was launched in 2019 and has more than 100 Million users worldwide. However, Ludo Club will be its first India-made Snap Game. The company develops its own games as well as partners with other gaming companies and developers to bring popular games on the app. So far the company has partnered with gaming developers like PikPok, Spry Fox, Game Closure, ZeptoLab, Zynga, Mojiworks and Gismart among others. The company is focusing on Snap Games to expand its reach in the country.

Snap Games was launched in 2019 with just Bitmoji Party, Alphabear Hustle, C.A.T.S. (Crash Arena Turbo Stars), Drift Race, Snake Squad and two more. Over the course of more than one year, it has consistently added new games to its app. Snap Games is available within the chat feature which makes it easily accessible. The company believes that friendships are more than just chat or conversations and that every game has friends at its core so the availability of games in the chat itself encourages the users to play games and have a good time with their friends.

Earlier the company had an Indian Kitchen challenge named ‘Dosa Dash’ on their popular game ‘Ready Chef Go!’ Ever since its launch in October last year, over 6 Million matches have been played, the Global Head of Games and Brand Partnerships at Snap confirmed. 

Ludo Club is the first local made in India Snap Game offered by the company. The company also launched its first original series named ‘Phone Swap’ on 26 March, 2021. The brand will soon launch a couple of new series with comedian Vir Das, and rapper Raftaar. The company is looking at expanding its reach in India, which had been an unexplored market for years. The firm has over 60 Million users and has seen a growth of about 150% in India.

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