Leading Indian esports company Nodwin Gaming recently announced its partnership with popular cinema chain PVR Limited. The partnership will bring in India’s first in-cinema esports live tournament. Esports tournaments will be live-streamed in PVR cinema halls so fans can enjoy the tournaments on the big screens.
The initiative will begin with the live-streaming of the Nodwin PVR Cup, which is a Battlegrounds Mobile India (BGMI) tournament. The company will gradually include other games too. Gamers from all across the country can participate in the virtual esports tournaments as well as the in-cinema tournaments which will feature different prize pools for different cities.
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Esports has been gaining rapid popularity in recent years. This initiative will boost the esports scene in India giving it a further push by bringing together gaming and the charm of the big screens. The tickets for these tournaments at PVR cinemas will be priced between ₹150-₹200.
The quarter-final, semi-final and finals of the tournaments will be broadcasted in selected PVR cinemas of the cities which participate in the tournament. The tournaments will also be live-streamed on Nodwin gaming’s official Facebook page, YouTube channel, PVR’s website and mobile app along with other digital means.
Kamal Gianchandani, Chief of Strategy, PVR Limited, said, “Our purpose at PVR is to gather, grow and entertain communities. With us becoming a part of the Indian esports ecosystem, we have the opportunity to serve our purpose by giving PVR communities another entertaining way to gather on our esports platform. Nodwin team has a relentless passion for gaming, and we are delighted to be partnering with them on this initiative.”
Talking about the partnership Akshat Rathee, Managing Director and Co-founder, NODWIN Gaming said, “Nodwin Gaming has always emphasized the importance of reinforcing grassroot development that can be a strong and reliable foundation for esports, and this property is a step in that direction. City-level penetration of professional esports leads to solid exposure for the grassroot ecosystem and as seen in the past, the more exposed the grassroots is, the better it gets at the higher tiers. This in turn paves the way for the collective growth of all tiers of professional players. Our association with PVR Cinemas opens a corridor towards mainstreaming esports and placing it right in the middle of the entertainment industry. Esports as an upcoming medium of interactive entertainment has had its fair share of visibility in the jam-packed arenas but it’s about time that we bring the action to the silver screen. Nodwin, along with building grassroots, will also give its audience a premium watching experience with this partnership.”
“At PVR, we strive to continually evolve as an entertainment destination, offering our customers the opportunity to have an entertaining escape into more than just big films. Our immersive environment lends itself particularly well to the gaming community, putting players in the universes in which they are competing. We are excited to bring big games to the big screen in collaboration with Nodwin Gaming”, added Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited.
Amarylisa Gonsalves is a Content Writer at Gutshot Magazine. Advancing from a marketing background, she found her calling in writing. She takes delight in exploring genres and is a curious learner. Patient and ambivert, she believes in letting her work speak for itself. Apart from content writing, she finds solace in writing poetry by manifesting herself through words. Additionally, she adores indulging in drawing and DIY crafts.
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