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AIGF Welcomes Meta’s Updated Advertising Policy

The All India Gaming Federation (AIGF) has welcomed Meta’s updated advertising policy, which now allows real money gaming (RMG) operators in India to advertise on its platforms in a regulated and responsible manner. As per the new guidelines announced on Thursday, RMG advertisers must obtain Meta’s written permission before running ads, and such advertisements cannot be targeted at individuals under the age of 18. This move marks a significant step towards legitimising and streamlining RMG advertising in India, aligning with industry calls for more transparent and more accountable digital practices.

Lauding Meta’s move, Roland Landers, CEO, All India Gaming Federation (AIGF), said, “We welcome Meta’s significant shift in its advertising policy towards greater clarity and compliance for Real Money Gaming (RMG) advertisers. The new framework is a major step forward in aligning global platform policy with India’s regulatory and legal realities. It ensures that only authorised, responsible operators can access Meta’s ad inventory while protecting users, especially minors, from exposure to unregulated gaming content.”

“As the oldest and largest industry body for online skill gaming in India, AIGF has long championed self-regulation and legality in gaming. For nearly a decade, we have run the most exhaustive voluntary skill game certification process in the country, rooted in legal validation and integrity. We are pleased that Meta now recognises AIGF-issued certificates as valid proof for legal and skill-based classification of games.”

Mr. Landers further added, “This milestone reflects the impact of sustained industry platform dialogue and positions India’s legitimate gaming sector for more responsible and structured growth in digital advertising environments.”

About The All India Gaming Federation (AIGF)

The All India Gaming Federation (AIGF) is the apex industry body for online gaming in India, representing over 120 members across all gaming formats, including most of the country’s emerging and MSME gaming startups. With a combined user base of over 40 crore digital Nagriks across its members and a total member valuation exceeding $10 billion, AIGF is the largest and most diverse industry association in the sector. As the oldest federation for online gaming and the collective voice of the industry, AIGF is committed to fostering a secure, fair, and responsible gaming ecosystem while driving progressive policies that promote innovation, trust, and user welfare.

With a strong focus on “Make in India, for the World”, AIGF aims to make gaming a cornerstone of Digital India and a key driver of the $1 trillion digital economy, fueling employment, technological innovation, and economic expansion. By positioning gaming as a vital pillar of the nation’s digital transformation, AIGF is working to establish India as a global leader in the gaming industry.

Gutshot Magazine provides all the news and updates about the poker and real money gaming world. Keep reading us for more such information!

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