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Sugal & Damani launches Khel Group

Sugal & Damani Group, one of the movers and shakers of the lottery and gambling industry in India, has just announced the launch of Khel Group. The newly launched Khel Group will be the parent company of two of Sugal & Damani’s very own online gaming portals, KhelPlayRummy.com and the newly launched fantasy sports platform KhelChamps.

Along with these, PokerStars.in, the Indian presence of global poker giant PokerStars, which is in turn owned by The Stars Group (TSG), will also be operating under Khel Group. Sugal & Damani had partnered with PokerStars back in March 2018. It had earlier owned KhelPlay Poker but had shut its operations last year to make way for PokerStars India. This makes Khel Group the only Indian company to have all rummy, fantasy sports and poker under one single corporate entity, offering a seamless and efficient experience.

KhelChamps, the new fantasy sports entrant, is looking to make its presence felt in the industry. Kuntal Sampat, Product Head of Khel Group said, “KhelChamps is looking at transforming every sports lover into winners. With high winning ratio per match we are looking forward to reaching everyone.”

The Indian gaming industry is currently estimated to be worth approximately $600 million, of which, the online gaming industry produces more than half of the revenue ($370 million), as reported in a study done by one of the Big Four Audit firms – KPMG – and Google. This makes it quite evident that online gaming is the future and has a wider scope in time to come.

Commenting on the development, Naveen Goyal, CEO of Khel Group said, “Since the launch, our company has been focused on providing the best customer experience by offering a seamless interface through innovative technologies. With Khel Group, we intend to augment the online gaming experience along with consolidating several gaming offerings. The purpose of Khel Group is to create a strong single platform and identity which is imperative for the brand to communicate effectively with our different stakeholders. I look forward to this new and exciting phase of our journey.”

Nitesh Damani, Founder and Promoter of Khel Group also weighed in on the issue saying, “India’s growing internet consuming population and smartphone penetration coupled with reasonable data prices is creating a revolution in the online gaming sector. Hence it is important to keep upgrading the back-end technology to intensify our product offerings and give the best user experience to stay relevant to them from time to time. With our foray into the fantasy sports, we are expanding our capabilities and adding value to the customers by offering them ample options to choose from, by way of which our vision to be the only online gaming group offering multiple games can be reinstated.”

With everything now being run on computers and internet, technology is the future and is recognized as such by Khel Group. The group will be heavily focussing on constantly improving the user experience by incorporating new technology in its exciting line-up of products. Keep reading GutshotMagazine.com for similar gaming industry news as well as tournament updates and results from across the globe.

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