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Does Poker Fall Into The Same Marketing Strategy As Other Casino Games?

Introduction

Marketing strategies span a broad spectrum in the casino gaming world. Some of them are traditional ideas such as free spins and bonus codes, which have been prevalent in the industry for over half a century, predating the exponential rise of online casinos.

Other marketing strategies focus on contemporary ideas, ranging from TV and radio jingles in the 1990s and early 2000s to social media marketing and influencer affiliates in modern marketing.

Unlike other casino games, which can be broadly grouped into a similar category, poker has distinct differences that set it apart from the rest of the casino world. Even with these distinctions, though, similarities exist, and many of these are most prevalent in the marketing approach that poker sites undertake to grow their influence in the broader international market.

Poker Specific Marketing

Starting with some key differences in poker marketing, poker-specific markets such as weekly guarantees are some of the most inventive and trusted methods that casino gaming marketing departments roll out to new and existing clientele. Bovada’s weekly poker guarantees ensure that tournaments have a minimum prize, regardless of the number of final entrants.

This is important for poker tournaments, especially online, where customers can drop in and out at short notice, and having a guaranteed pot consisting of player funds can be a tricky balance to strike.

Other poker-specific markets include free chips ideas, which work similarly to free spins. However, it’s not just poker-specific sites offer this. More established online casinos with various casino games will also integrate these strategies and models into their marketing framework to make their platforms more rounded.

Generic Bonuses

Aside from weekly guarantees or free chip ideas, several poker bonuses draw inspiration from other areas of the casino gaming world. For instance, the matched deposit bonus is considered one of the more generic casino promotional ideas. Still, you will find them widespread across all casino gaming platforms, whether they only offer poker tournaments or events or branch out into table games.

As the internet becomes the central hub for anything related to casino and sports betting, from innovative marketing to newsletters to Super Bowl props sheets, marketers must adapt to this landscape to ensure they are not left behind.

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Poker Influencers

While the marketing foundation remains largely the same, poker is unique from a casino gaming perspective. It’s the only game where professionals can carve out a living for themselves, and it is the only casino game that millions of people will sit down and watch live.

The internet has transformed the way poker works, with playthrough guides switching from paper-printed books to free-to-read walkthrough guides for some of the most popular variants of the game, such as Texas Holdem.

Poker attracts a more recognisable client base than other casino games. Within this framework, there is a different marketing approach. A-lister actors such as Matt Damon and Ben Affleck have shown in the past that they love poker, but this extends to modern-day marketers on social media who have millions of views.

While influencers are employed to post generic gambling ads, some poker sites will aim for celebrities who have been spotted at poker tournaments and tables over the years, knowing that their brand is more likely to appeal to a poker audience in comparison to an influencer who might be known for social commentary or comedy rather than their poker expertise.

Films often portray casinos as cool, suave establishments and games of choice for effortlessly cool characters like James Bond. We imagine the new Amazon version will retain these parts of the new 007. However, in reality, poker is a game of great skill and patience, and games that can take hours to complete. In a digital world, influencers hold a “strong hand” – so to speak – and for poker platforms to ignore this reach and influence, they do so at their peril.

Final Thoughts

Overall, poker falls into the same marketing category as other casino games; many platforms offer a variety of casino games, and in the modern market, it’s counterproductive to hone in on just one type of casino game.

For those providers granted their license to operate, this often encompasses a broad range of casino options. Given that much of the competition will branch into casino gaming and sports betting, poker pulls itself into that gravitational orbit.

So, while the game might have a different audience and require more skill and strategy than anything else in the casino industry, the marketing remains predominantly the same for platforms looking to attract new customers.

As it has been for the last decades, the current marketing recipe focuses on social media, influencers, and digital-first strategies to attract poker players. Poker follows the same marketing strategy as other casino games.

If these adverts and promotions are designed well enough, they’re simply a byproduct of a strong marketing team and a solid platform. They can be applied across every casino game rather than specifically to poker.

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