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How Play North Is Becoming A Market Leader In The Netherlands

The iGaming landscape in the Netherlands has significantly changed in the last few years, since the legalisation of online gambling in the country. All of a sudden there was a chance for Dutch companies to provide players with legal online gambling platforms, and in came Play North® and its investment in Kansino as one of the best online casinos in the Netherlands. It is apparent that Play North® is here to stay and is fast becoming a market leader in the Netherlands with its clear plan of action and engaging content on a robust platform.

Where have Play North® come from?

The company was only founded in 2018, but it has been a fast rise and evolution, maintaining key core principles that will stand it in good stead for many years to come as a company in a competitive industry. It started small in Estonia with one licence and brand, but quickly grew and targeted growing, regulated markets.

This made the Netherlands an enviable market after it became clear that the regulations were due to change, and at the end of 2020, that became a focus for Play North®. Kansino has become one of the most popular online casinos in the Netherlands, operating under the Play North® umbrella, and even in just a few short years it has quickly demonstrated an ability to keep players happy and to evolve with the times.

One of the main focuses of Play North® has always been compliance with regulations and a commitment to fair and responsible gambling. This is important as it helps to build trust with players, and demonstrated to customers that they are at the very centre of every decision that the company makes. Kansino itself is designed to look fantastic, to provide a wide range of colourful, fun, and engaging games, but always within a framework of responsible gambling where players are looked after well.

The growth of Kansino

These core values help Kansino to continue to grow in a sustainable way. Once the Dutch iGaming market had opened up, there was a space in the market for this type of casino, where players were genuinely at the core of the company. Kansino already has a large core base of customers who enjoy playing the wide variety of games on offer. There are plenty of animated, play-against-the-computer games in the online casino, including thousands of online slots, poker, roulette and more.

The emphasis is always on the players, with no sign-up bonuses and special offers like you are used to seeing in most other online casinos in this day and age. Instead, the focus is on designing the best possible gaming experience, with good potential winnings and customer care that is second to none. A safe gambling environment is key to its continued success.

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Live casino offerings

One of the biggest improvements since Kansino has begun to grow has been the implementation of live casino. There are live studio casino games with Kansino branding, providing players with access to a range of blackjack, poker, roulette, and live game shows, all with Kansino branding and real-life, human dealers on show. This recreates the genuine atmosphere of a physical casino.

Human dealers are on the screen dealing to players, and there is communication through chat boxes for each table game, between players and dealers and providing a social element with chat possible between different players around one table. Kansino have over 2,500 casino games in total throughout the entire library of games, and the branded live casino games will continue to grow. This provides Dutch players with a greater choice of games than anywhere else in the Netherlands.

The benefits of live casino

Live casino is a fantastic combination of comfort and authenticity. It provides players with fast and reliable casino play with just a few clicks. One of the biggest things missing from online casino offerings is that social element that you get in a real, physical casino. By partnering up with Stakelogic, Kansino offers the chance for players to get their social fix and authenticity of the casino atmosphere wherever they happen to be through their phone, tablet, or laptop. Play North wants to ensure that the focus is on quality and not quantity, with the chance for players to find their favourite live casino games and to play responsibly on a consistent basis.

Dutch-speaking live casino tables

Where things have moved on even further is that Kansino now also offers Dutch-speaking live casino tables. This is a brilliant way for Play North® to engage further with customers in the Netherlands and to ensure that there is always the option to play their favourite casino games either in English or in their native tongue. It is a simple premise for a Dutch online casino to offer live tables with Dutch-speaking croupiers, and it is proving to be successful.

For more updates and articles about Play North, keep reading GutshotMagazine.com. Follow us on Facebook, Instagram, Twitter, and Telegram.

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