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Fusebox Games Partners With Banijay Rights For Big Brother: The Game

Fusebox Games, a UK-based subsidiary of Nazara Technologies, has announced the worldwide launch of ‘Big Brother: The Game’, an all-new narrative-driven mobile experience inspired by the legendary reality TV franchise. The game was developed in collaboration with Banijay Rights, the global distributor of Big Brother, and aims to tap into the franchise TV show’s massive global audience base.

Speaking of the tie-up, Terry Lee, CEO of Fusebox Games, commented: “We’re incredibly excited to bring Big Brother: The Game to players around the world. This is more than just a mobile game — it’s a reality show experience where players shape the drama, form alliances, and fight for survival in the Big Brother house. The global appeal of the Big Brother franchise, combined with our interactive storytelling expertise, makes this a truly unique release.”

Nitish Mittersain, CEO of Nazara Technologies, added: “Fusebox Games has demonstrated exceptional creativity and innovation in bringing popular IPs to the interactive gaming space. The launch of Big Brother: The Game aligns with our vision to expand globally and deliver engaging content that resonates with diverse audiences. We are proud to support Fusebox in this exciting endeavour.”

Mark Woollard, SVP of Gaming at Banijay Rights, stated: “Big Brother has captured the hearts of millions of viewers worldwide. Our partnership with Fusebox Games opens exciting new possibilities, creating immersive ways for fans to engage with this iconic brand. We look forward to seeing players around the world experience the drama, strategy, and excitement of the Big Brother house in a whole new way.”

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ALSO READ: Nazara Technologies Acquires Gaming Publisher Curve Games For INR 247 Crores

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Fusebox Games Brings Iconic Reality-TV Experience to Mobile Gamers Worldwide

Based on the globally celebrated Banijay Entertainment reality TV format, ‘Big Brother: The Game’ invites players to step into the iconic Big Brother house, form alliances, compete in challenges, and navigate the drama of nominations and evictions, all from their mobile devices. It offers players the chance to create their own character and engage in dynamic narratives inspired by the show’s most iconic moments. With branching storylines and a wide range of characters, the game ensures inclusivity for a diverse global audience. Big Brother: The Game is now available for download on iOS and Android.

Nazara Technologies has been going from strength to strength in the gaming and real money gaming industry. It has a substantial investment in PokerBaazi, one of the most popular poker apps in India. It has also invested in other gaming companies like Fusebox and Curve, adding to their inventory. The Nitish Mittersain-led company is raking in the moolah as well, what with becoming the first listed gaming company to have a ₹10,000 Crore Market Cap. 

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