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Nazara Technologies Invests In STAN: Boosts India’s Gaming Community

Nazara Technologies Limited, India’s sole publicly listed diversified gaming, esports, and sports media company, has made a significant investment in STAN, a leading esports community platform in India. Through its wholly-owned subsidiary, Nazara Dubai FZ, Nazara has acquired a 15.86% stake in GetStan Technologies Pte. Ltd (STAN) for around ₹18.4 Crore (US$2.2 million) in an all-cash secondary transaction.

Strengthening the Gaming Ecosystem

STAN is a key player in the Indian esports and fan engagement space, offering a mobile-first platform that fosters connections among gamers and supports content creators with tools to succeed. It was founded in 2022 by Parth Chadha, Nauman Mulla, and Rahul Singh, STAN has quickly become an established name in this segment. As of July 2024, STAN’s user base has exceeded beyond 12 million, with over 80% of users coming through organic and referral-based channels.

The platform has demonstrated impressive monetization, with over 500,000 paying users and a notable 30-day retention rate exceeding 60%. Its mobile app has gained significant traction, consistently ranking among the top 5 on the Google Play Store with a 4.7-star rating over the past year.

Nazara’s Vision and Strategic Alignment

“Nazara’s investment in STAN strengthens our position in the rapidly growing gaming and esports landscape. STAN’s mobile-first approach and focus on community engagement align perfectly with our vision to become a leading player in the global esports ecosystem. This acquisition allows us to expand our reach while empowering content creators and fostering a stronger gaming community,” said Nitish Mittersain, Founder and CEO of Nazara Technologies.

Parth Chadha, CEO of STAN, expressed his excitement, “Nazara’s investment will be a major boost for STAN, fast-tracking our journey to redefine gaming and esports communities and help us achieve our vision.”

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Nazara Technologies

Nazara Technologies is India’s sole publicly listed gaming and esports company, holding majority stakes in several prominent gaming and esports brands across India, the US, and other global markets. In the esports domain, Nazara Technologies own India’s leading platforms, NODWIN Gaming and Sportskeeda/Pro Football Network. Their interactive gaming segment includes gamified early learning ecosystems like Kiddopia and Animal Jam, a top IP-based gaming studio ‘Fusebox’, and India’s most popular cricket simulation franchise, World Cricket Championship (WCC).

Additionally, Nazara Technologies offers a various set of casual games distributed through telco partnerships in various promising markets. Nazara also controls Datawrkz, a digital ad tech company that supports its portfolio companies and external clients with demand-side user acquisition and supply-side ad monetization services.

STAN

STAN is a leading gaming community platform in India, dedicated to creating a vibrant ecosystem for gamers and creators. With its mobile-first design and emphasis on user experience, STAN brings gamers together, fosters meaningful interactions, and equips content creators with the tools they need to succeed. The platform supports a wide range of games and has quickly established itself as a key player in the gaming industry. The creators are collectively driving acquisition and engaging with the gamers on the platform, taking the total tally of these gamers to over 12 million in less than two years since its inception, and leapfrogging other Indian players by a significant margin. The platform has constantly featured in the top 5 charts on the Google Play Store over the last year and is now giving stiff competition to global players.

Nazara Technologies’ strategic investment in STAN underscores the growing importance of the esports and gaming community in India. This move not only strengthens Nazara’s position in the global esports ecosystem but also accelerates STAN’s mission to redefine gaming and fan engagement. With a robust user base and strong monetization metrics, STAN is well-positioned to continue its rapid growth and innovation. This partnership is set to foster a more vibrant and connected gaming community, empowering content creators and gamers alike, and marking a significant milestone in the evolution of India’s gaming industry.

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