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Mattel’s Barbie Themed Games To Be Available On Kiddopia App

Paper Boat Apps, the creators of the Kiddopia app and a 100% subsidiary of Nazara Technologies Limited, announced the addition of Mattel Inc.’s iconic Barbie brand to Kiddopia. The integration, which features Barbie-themed games, will launch later this year.

The collaboration will add Barbie to Kiddopia’s educational platform, which is designed to nurture creativity, problem-solving, and learning among young users. This addition will enhance Kiddopia’s mission of blending fun with education while offering exciting new games that entertain and promote learning.

Dhaval Sheth, Kiddopia’s COO, commented, “Barbie’s global recognition and empowering messaging align perfectly with our mission to inspire imagination, foster creativity, and provide an engaging learning experience for young children. This partnership will offer an exciting new way for kids to learn and play, combining the fun of Barbie with Kiddopia’s educational ecosystem.”

Kiddopia is a globally loved, award-winning, subscription-based Learning App for Kids ages 2 to 7. The app covers everything from Language to Math and Problem-solving to Creativity, with stunning visuals and intuitive gameplay. Earlier, Bigg Boss roped Nazara Tech’s Fuse Box in to make a Bigg Boss-themed game.

Nazara Technologies is a leading Indian gaming and sports media company known for its diverse portfolio across mobile gaming, esports, and gamified learning. Founded in 1999 by Nitish Mittersain, Nazara has expanded its presence across India, Africa, and the Middle East. The company owns popular brands like Nodwin Gaming, Sportskeeda, and Kiddopia.

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ALSO READ: Nazara Technologies Increases Stake In Absolute Sports

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With investments in esports and real-money gaming, Nazara has capitalized on the growing digital gaming industry. In 2021, it became a publicly traded company, strengthening its position in the market. Nazara continues to innovate, leveraging new technologies to enhance user engagement and expand its global footprint.

Nazara Technologies is going from strength to strength when it comes to its business acquisitions and investing prowess. Over the past year, Nazara Tech has raised around ₹400 Crore from their existing investors. It was also announced that the company would be investing ~₹190 Crore in gaming and entertainment.

Barbie, for its part, is an iconic toy franchise that recently re-grabbed attention with the Margot Robbie movie of the same name. The movie opened to rave reviews and was a blockbuster at the box office. 

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