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Karnataka ITBT Department & AIGF Unveil India’s Digital Detox Initiative “Beyond Screens”

In a pioneering effort to promote responsible gaming and digital well-being, Hon’ble Minister for IT & BT, Rural Development & Panchayat Raj, Government of Karnataka – Priyank Kharge, launched India’s first industry-led Digital Detox Initiative – “Beyond Screens”. This initiative – a partnership between Department of Electronics, IT, Biotechnology, and Science & Technology, Government of Karnataka (ITBT Karnataka) and the All India Gaming Federation (AIGF), marks a significant step in addressing digital dependency and encouraging balanced technology use and aims to address the growing challenge of digital addiction through strucured interventions.

Recognizing the urgent need for digital wellness solutions, the Government of Karnataka and AIGF have worked together to develop a strategic roadmap with clear objectives. Powered by Kahamind Healthcare Private Limited, Beyond Screens serves as a comprehensive resource hub for individuals struggling with digital addiction. With a strong focus on education, support, and empowerment, the DDI aims to provide structured solutions through short, medium, and long-term objectives.

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Beyond Screens will not only provide immediate support for those struggling with digital addiction but also integrate digital detox programs into mainstream healthcare. Key goals include raising awareness of excessive digital use, supporting individuals in achieving healthier digital habits, and developing research-driven strategies to address the issue at both individual and community levels.

Minister Priyank Kharge, addressing the audience at GAFX 2025, reiterated the government’s commitment to digital well-being. He highlighted that “As a firm believer of balance in our digital lives, I always say, ‘sunlight before screen light.’ The ‘Beyond Screens’ initiative is a testament to our commitment to promoting responsible digital consumption and ensuring the well-being of our citizens. This initiative will address the often ignored challenges of digital addiction by providing structured support, raising awareness and integrating digital wellness into mainstream healthcare”.

He added that “with AIGF as our key partner, their expertise in responsible gaming will be invaluable in this effort. Whether it’s setting boundaries with your devices or learning to unplug without guilt, we are here to help you every step of the way. This will be a crucial step towards fostering a healthier relationship with technology, where our people can thrive both online and offline.”

Speaking at the launch, Roland Landers, CEO of AIGF, emphasized the industry’s role in fostering responsible digital engagement. He stated that “as the oldest and largest industry body for online gaming in India, AIGF has always been committed to fostering a safe, responsible, and sustainable digital ecosystem. We are honoured to support the Government of Karnataka in launching Beyond Screens, a pioneering initiative in digital wellness. This is a great first step toward fostering a balanced and responsible approach to digital engagement. He added that “the launch of the Digital Detox Initiative reinforces AIGF’s commitment to responsible gaming and mental well-being and that this collaboration with the Government of Karnataka is a crucial step toward setting a benchmark for the digital industry.”

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