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Joydeep Mukherjee, CMO, Deltatech, Discusses Challenges Real Time Gaming Faces

Mr. Joydeep Mukherjee is among the pioneering individuals in the Indian real-time gaming space. He is the Chief Marketing Officer of Deltatech Gaming, which acquired Adda52 in 2017. Mr Mukherjee had held various positions in a career spanning decades, ranging from telecommunications to ed-tech.

We recently contacted Mr. Mukherjee for a tete-a-tete that explored the various aspects of a company that’s front and center as the great Indian gaming story unfolds. He spoke about topics ranging from offering safety and security to a burgeoning gaming community to the potential challenges that the industry could face. He spoke about the impact of the recent taxation on real-time gaming as well. Here’s a transcription of that interaction: 

• Adda52 promotes the social aspects of poker through its numerous activities. Can you elaborate on the specific features of your platform that facilitate socialization among the poker community?

Adda52’s mission is to establish poker as a mainstream game in India. We are doing this by building a very vibrant and strong poker-playing community in the country. In order to do this, we are bridging the gap between online and offline poker experiences. We’re the only platform that offers this combination, which fosters connections beyond the screen and allows players to meet, strategize, and revel in the spirit of poker. We expect to continue this through our flagship events like the Deltin Poker Tournament (DPT), Adda52 Online Poker Series (AOPS), and the upcoming cash festival, Immortals.

At Adda52, we believe poker is more than just a game; it’s a lifestyle. Our constant endeavor is to provide a holistic experience that encompasses both the thrill of the game and the joy of community.

Mr. Mukherjee spoke with us earlier about leveraging technology in real-time gaming. 

 

 

 

 

 

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• What measures does Adda52.com take to ensure a safe and secure environment for its users?

At Adda52, safety and security are our topmost priorities. We achieve this by using industry-standard Secure Socket Layer (SSL) technology to encrypt all financial transactions and personal data. Moreover, we conduct regular security audits to ensure our platform stays ahead of potential threats.

We also offer comprehensive “Responsible Gaming” tools to help users manage their time and finances. Players can set deposit limits and session time limits and even take self-exclusion breaks. Even through our messaging, we advocate for responsible gameplay. Also, to ensure a fair and secure gaming environment, we implement strict user verification processes and have a dedicated customer support team ready to assist our players.

• The Indian online gaming market is experiencing tremendous growth. In your perspective, what are the key factors driving this surge in popularity, particularly for online poker? How is Adda52.com positioned to capitalize on this expanding market?

The Indian online gaming market, particularly for online poker, is experiencing unmatched growth. Several factors connect to drive this growth. A young, tech-savvy demographic, combined with the widespread adoption of smartphones and improved internet connectivity, has created a fruitful ground for online gaming. Moreover, the COVID-19 pandemic accelerated the shift toward digital entertainment, solidifying online gaming’s position as a mainstream source of entertainment.

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Also Read: Adda52 Ups The Ante With Three Thrilling New Promotions

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As a pioneer in Indian online poker, the platform has built a strong brand reputation and a loyal user base. By offering diverse features, including marquee tournaments, multiple game variants, and community events, Adda52 has cultivated a vibrant and engaged player base. This positions Adda52 favorably to capitalize on the expanding market.

• The India Gaming Report 2024 predicts a significant rise in the online gaming market valuation. What is your projection for the growth of the online poker industry in the coming years? What potential challenges do you foresee, and how can Adda52.com navigate them?

The online poker industry in India is poised for significant growth in the coming years, driven by increasing internet penetration, a shift in career perceptions, and evolving player demographics. As one of the fastest-growing online gaming markets globally, India is witnessing a surge in players exploring poker as a rewarding career option. The younger generation, increasingly open to unconventional career paths, is embracing online poker, supported by a growing ecosystem of skill-based games and the rise of professional success stories.

With the number of online gamers reaching approximately 444 million and the number of real-money gamers inching towards the 100 million mark, the real-money gaming industry is poised for unprecedented growth. We are witnessing more and more Indian consumers seeking the thrill and excitement of real-money games over casual games. With the barriers to entry lower than ever, we expect this trend to continue.

On the other hand, the online gaming industry also faces several challenges. The recent taxation on the real-money gaming industry has created hurdles for innovation and development, potentially stalling the introduction of new features and technologies. While there is no straightforward solution to these restrictions, we are gaining a competitive edge by continuously enhancing user experience and fostering a thriving gaming community.

• As the online poker industry flourishes, what exciting opportunities do you see for Adda52.com and the online poker industry as a whole?

With India’s rapid expansion in smartphone usage and a high number of game downloads, there is a vast and growing market ripe for tapping into. The expanding interest in online poker, both as a hobby and a potential career path, highlights a significant opportunity for platforms to attract and retain players. As more individuals explore poker for its professional potential, platforms that offer a comprehensive range of services, such as tournaments, educational resources, and community features, can position themselves as leaders in the industry. This trend also opens doors for building strong player communities, fostering social connections, and enhancing user engagement and loyalty.

It’s crucial to empower players with knowledge about safe gaming habits and provide accessible support when needed. By working with the gaming community, we can ensure that online gaming remains a fun and safe experience for everyone. The company recently unveiled three major promotions.

 

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