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Is The Integration Of DMP In Esports Essential?

As the use of technology advances, more and more data comes into the picture. Similarly, as businesses, organisations and industries scale greater heights, the amount of data accumulated by them also increases. We mean the information, statistics, and details about the various stakeholders and the components involved by data here. This data is crucial for and cannot be neglected since it helps firms keep track, draw analysis, market, maintain effective relations, and the list goes on. The benefits of having data are several, and as the saying goes, ‘the more, the merrier, the more data you have at hand, the more benefits you can reap from it.

What’s DMP?

But while we say that, one thing that pops up is how do you store such vast amounts of data. Well, technology has solved that for us via innumerable storage options. But is having so much data enough? Probably not! Storing the data will do no good if the information is not managed and organised well. But, can companies solely store, process, manage and organise vast quantities of data along with focusing on their core businesses? Well, that’s where Data Management Platforms, popularly known as DMP, comes into the picture.

Data Management Platform is a software platform that can effectively gather as well as manage data. It can also analyse the data to help businesses make appropriate and effective use of it for a seamless decision-making process. It’s a known fact that esports is at a fast catching pace in India. Naturally, it generates tons of data every single day. Players, organisations, teams, team statistics, tournaments, matches, streams, and viewerships, where several sources are generated. So how about integrating DMP into esports?

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Why DMP in esports?

DMP can significantly help manage and process the data into functional bits that can further promote and establish the industry. Sagar Nair, Co-Founder of Qlan, an Indian social networking site for gamers, says, “The esports industry has witnessed a major spike in popularity. There are millions of people competing in and watching games and tournaments daily. The games, players and viewers are generating massive amounts of data collectively. If this data is strategically collated by deploying a DMP platform, it can be used for multiple different use cases, both for the sport and the business.”

Qlan, which runs by the tagline ‘The Gamers’ Social Network,’ is a platform designed to establish a credible community for gamers and esports enthusiasts. The platform facilitates the various stakeholders to connect, communicate, and get recognised within the industry. Qlan enables gamers to sync their real-time match results with their profiles so players can showcase their achievements, share gaming content and more. One can imagine the amount and kind of data Qlan is able to generate, and with the appropriate management of such data, the fruitful results stakeholders can enjoy.

When asked if DMP integration in esports is the need of the hour, Nair says, “Yes! We can pull out data points like match results, player stats, viewership, and more in a single tournament. DMP will enable the merging of all these different data sources into a single layer. Additionally, it will also allow breaking down large data and make it more consumable, eventually making it possible to gather meaningful insights of both game and market-related data.”

Read more about the scope of DMP in esports and what impact the esports industry can expect if DMP is effectively integrated in the industry in Gutshot Magazine’s October 2021 e-magazine edition. With a one time sign-up you can now get free unlimited access to all our e-magazine’s. Sign-up now!

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