Gaming app advertisements have become pretty visible and possibly a very good financial model for everyone involved. However, if one goes by what Hyderabad Metro did recently, that might soon be a thing of the past. In a surprising move, Hyderabad Metro has removed all hoardings of gaming apps from its trains and stations.
This development took place after the Court intervened in the matter. The intervention itself was the result of a Public Interest Litigation filed in the Telangana High Court. According to reports, the PIL stated that the Hyderabad Metro Rail Limited (HRML) was enabling illegal betting platforms through advertising.
This now raises the question of whether ads for these betting apps will disappear from Metros around the country. For example, the Mumbai Metro also allows advertisements and promotions of such apps. Hyderabad Metro had advertisements for at least three separate gaming apps before the PIL came up for hearing, and the advertisements were scrapped.
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Illegal online gaming apps have been under fire in India and abroad for a while now, and it was a bit of a surprise that the hoardings were on a public transport service. However, with the Telangana Court now striking down these advertisements, it remains to be seen what repercussions this decision will cause in other states. The legal aspect of real-money gaming apps has been under the scanner. It’s only recently that the authorities have begun targeting celebrities endorsing such apps.
Other than that, gaming apps have faced some rough weather even in Asian countries like India. The government is now demanding a retrospective GST tax of 28%, which industry analysts say could ring the end of an already nascent market.
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Roy D’Silva is a published author and has covered various beats in his decade-long experience, including Bollywood, OTT and now poker. An avid cyclist and documentary buff, Roy’s looking to be right, front, and center of that one big story in the poker world.
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