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Manthra Koliyer
Posted on 28 Apr, 2021
By Manthra Koliyer
On 28 Apr, 2021
By Manthra Koliyer
On 28 Apr, 2021

Gaming Accessories Brand HyperX Joins Hands With Red Bull Racing

HyperX, the gaming division of Kingston Technology has joined hands with the Red Bull Racing Esports team as the Official Peripheral Partner. Red Bull Racing Esports will be accessing HyperX’s market-leading gaming keyboards, gaming mouse, and cloud headsets for training and competitions.

HyperX has shipped over 75 Million memory modules, 15 Million gaming headsets, and more.  As per the partnership of these brands, the brand will be featured on the team kit and in-game livery of the team cars. Paul Leaman, Vice President of HyperX said, “Red Bull and HyperX have been long standing partners, whether it is for running live tournaments or competitions. It was a natural progression to include and expand our partnership.”

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Leaman further added, “There is also a lot of synergy between the two brands. HyperX is driven by passion which helps in shaping the culture of gaming. This energy also empowers each individual to achieve their best.”

The HyperX line of cloud headsets will offer quality audio and will ensure that drivers do not miss out on crucial information. As the headsets are lightweight and feature HyperX’s signature memory foam, the brand believes that the product will guarantee comfort and adaptability. 

Commenting about the partnership, Oliver Hughes, Chief Marketing Officer, Red Bull Racing Honda said, “Competing in so many sim racing series is based on maintaining focus during competitions and training. Our drivers at Red Bull racing, process a huge volume of audio and visual information quickly and need to react without distraction. It is very important to have the right peripherals and our partnership with HyperX will enhance the audio experience and competitiveness of sim races.” 

Red Bull Racing Esports was established in 2018. HyperX is one of the world’s largest independent memory manufacturers. The brand has been in the industry for 16 years and has developed several gaming accessories. 

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