Paytm First Games (PFG), a subsidiary of the digital financial service platform Paytm, recently signed cricket legend Sachin Tendulkar as their brand ambassador. With the 13th edition of Indian Premier League just a few days away, Tendulkar will be instrumental in creating awareness about the exciting genre of fantasy sports in the country.
Game on because #SachinIsBack
We are glad to welcome Nation’s biggest Cricket Icon @sachin_rt as our Brand Ambassador.
Let’s up the ante & take fantasy gaming to the next level! pic.twitter.com/nRWmq5q9zK
— PaytmFirstGames (@PaytmFirstGames) September 15, 2020
The legend shared his views on joining the digital platform, “Cricket is an engaging sport, and we all tend to have opinions about the game, right from player selection to playing strategies. Paytm First Games will give fans the opportunity to don their thinking hats and experience the thrill of making the correct choices and getting their teams to win.” He further added, “I am happy to partner with Paytm First Games to enable cricket fans to engage more with the ever-popular game of cricket.”
PFG is among the leading fantasy sports gaming platforms in the country. The company is all set to spend INR 300 crore on promotions and marketing for the remainder of the financial year. The partnership with Tendulkar will not only boost fantasy cricket, it will also create excitement around other sports such as football, kabaddi and basketball.
The company is well aware of the impact that the cricketer has on the millions of fans in the country. He is an inspiration for many to play, watch, and believe in cricket, more as a religion than just a game. By welcoming Sachin as the brand ambassador, PFG hopes to inspire gaming enthusiasts to experience the fantasy sports phenomenon.
Sudhanshu Gupta, COO- Paytm First Games said, “Cricket is like a religion in the country which inspires over a billion people and fantasy sports takes the fan’s level of engagement to the next level where the user experiences the thrill of playing along with the athletes.”
PFG offers over 50 games where the most popular is fantasy sports where players apply research and strategy to engage with live sporting events. The platform currently engages with over 80 million gaming enthusiasts with the majority of them from smaller cities and towns.
He further added, “As India’s homegrown gaming platform, our vision is to get the sports fans closer to the action with fantasy sports. Most of us have grown up watching the Master Blaster in action. With Sachin as a brand ambassador, we wish to inspire mobile gaming enthusiasts to experience fantasy sports which are about tactics, strategic planning and research.”
Recently, Suresh Raina signed as the brand ambassador of 9stacks, one of India’s fastest growing online poker brand. And a few days ago, Cricket commentator Harsha Bhogle invested in Fantasy Akhada, a fantasy sports platform. The number of celebrities being involved with the poker industry loosely translates to acceptance and much more recognition among the common people!
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