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Smriti Mandhana Features In A23’s Latest Brand Campaign

Packing a strong punch in A23 Rummy’s latest brand campaign is cricketer Smriti Mandhana. The player who captain’s Royal Challengers Bangalore (RCB) in Women’s Premier League (WPL), is seen promoting responsible game features on A23’s gaming platforms. 

The video has Mandhana juggling through various aspects of life. Be it her game, fitness or brand shoots, the cricketer is seen doing it all with vigour. At a point in the video, the Mumbai-born athlete is seen taking a break from her routine. Here, Mandhana says that be it gaming or sports, it is necessary to strike a balance. She further adds that A23 has some of the most sought-after features when it comes to exercising responsible gaming. 

 

 

 

 

 

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A post shared by A23 Rummy (@a23rummy)

A23, which comes from the hood of Head Digital Works, started an initiative called A23 Cares. This programme highlights the importance of playing real money games cautiously. With some robust features in place, players can set daily and monthly limits. A23 helps players grind within their bankroll and avoid over spending. 

Talking about the A23 Cares campaign, Gunnidhi Singh Sareen, VP- Marketing, Head Digital Works, said, “A23 Cares is launched with an intent to further our focus towards being a customer-centric gaming platform. This one-of-a-kind campaign will not only hit the right chords with all sports and gaming enthusiasts but will also deliver a message central to our functioning. Of being in the sector for more than 18 years now, A23 has set self-regulating benchmarks to inculcate safe gaming practices across the sector. As a company, we have a long-term strategy to create even more value for our users through initiatives like A23 Cares.”

The star cricketer also commented on the new campaign. She added, “It is crucial to understand the importance of taking breaks and allowing your body and mind to refresh, be it playing online or offline. I am optimistic to see a positive impact of the A23 Cares initiative on the online gaming community. With several platforms available at our fingertips today, it is important to choose the ones that truly care for their users’ safety and well-being.” 

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