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RummyCulture Recognized as ‘India’s Number One Rummy App’ by Unomer and CyberMedia Research (CMR)

RummyCulture, India’s leading rummy app from the house of Gameskraft, the online skill-based gaming and entertainment company, announced its latest accolade as ‘India’s Number One Rummy App’, according to the latest research by Unomer in partnership with CyberMedia Research (CMR). This certification highlights RummyCulture’s continued excellence in offering a superior gaming experience to its users.

The comprehensive research survey, conducted from October 14 to 23, 2024, involved 1,044 real money gamers across seven major Indian cities—Ahmedabad, Bangalore, Chennai, New Delhi, Kolkata, Mumbai, and Pune. The survey connected with individuals aged between 21 and 35 years, focusing on their gaming behaviours, spending patterns, and app preferences.

Participants were invited to take part in a mobile in-app survey, and strict screening criteria were used to qualify for the study. The survey employed Unomer’s digital river sampling methodology, ensuring a randomized and unbiased selection of respondents. This method eliminates interviewer bias and social desirability bias, leading to more genuine responses. The survey questions were neutrally worded to enhance the accuracy of the results further.

Real-money gamers in India dedicate an average of 12 hours per week to gaming on smartphones. They are driven primarily by the expectation of winning rewards (76%), followed by entertainment (69%) and relaxation (59%). A significant majority (93%) are comfortable playing real money games. UPI emerged as the preferred payment method, followed by digital wallets, credit/debit cards, and net banking.

Divya Alok, Co-Founding Member of Gameskraft, said, ” Being recognized as ‘India’s Number One Rummy App’ is a remarkable achievement that underscores the trust and loyalty of our users. This accolade reflects our dedication to providing a top-tier gaming platform that prioritizes user experience, security, and innovation. We are committed to continually enhancing our offerings to ensure that RummyCulture remains the preferred choice for rummy enthusiasts across the country. Our goal is to consistently deliver a seamless, secure, and enjoyable gaming environment, and this recognition motivates us to push the boundaries even further to exceed our users’ expectations.”

In the research study, RummyCulture was identified as ‘India’s Number One Rummy App’ based on in-app spending. The study covered various aspects of the real-money gaming market, including revenue, profitability, and brand preference among rummy apps. RummyCulture emerged as the leader, with higher spending rates and user engagement than its competitors. The survey results underline RummyCulture’s dominance in the rummy segment and its strong financial performance.

About RummyCulture:

RummyCulture is one of India’s fastest-growing online rummy platforms, with more than 2.5 Crore (25 million) players, and holds the “Guinness World Record” for hosting the world’s largest online rummy tournament. To provide an exciting, legal, safe, and fair gameplay experience to all users, the platform is RNG & No Bot certified. It also has an ISO 9001:2005 certification. 

With a belief in the power of technology to provide outstanding online rummy gaming experiences blended with best-in-segment customer service, offers, and player rewards, RummyCulture’s games are designed on a highly user-friendly UI and make it convenient for first-time users to understand and play hassle-free. The platform offers players great opportunities to utilize their rummy skills and win a variety of exciting rewards. 

About Unomer:

Unomer is a leading digital consumer insights and market research platform that provides technology and data solutions that enable brands to succeed. It empowers insights leaders, brand managers, and media planners to harness the data and insights needed to make better decisions.

Trusted by over 150 brands, Unomer is the industry’s most advanced platform. It integrates robust data sources with AI-powered data acquisition, synthesis, and analysis. With Unomer, customers can design and launch mobile surveys on precisely targeted audience segments, engage consumers via videos, gather real-time data signals, report faster than ever using live dashboards, and run analytics on social media, online reviews, and enterprise data. Unomer conducts unbiased research using digital river sampling methodology among smartphone users.

About CyberMedia Research:

CyberMedia Research (CMR) is part of CyberMedia (www.cybermedia.co.in), South Asia’s largest speciality media and media services group. Since 1986, it has been a leader in market research, consulting, and advisory services.

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CMR’s core value proposition encompasses a rich portfolio of syndicated reports and custom research capabilities across multiple industries, markets, and geographies. Future studies in these domains will include stakeholder satisfaction surveys, mega-spender assessments, and market mapping studies.

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