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Watch Puma’s Viral Campaign With Harmanpreet Kaur

While ‘Indian Cricket Team Captain’ when mentioned on Google, surprisingly it excludes Harmanpreet Kaur from the list and only displays the names of Rohit Sharma and Hardik Pandya as captains of the Indian Cricket Team. With the aim of bridging the gender gap in cricket, Puma disclosed how a google search about the Indian cricket team captains only displays the men’s team skippers Rohit Sharma and Hardik Pandya whilst unfairly excluding the women’s team leader Harmanpreet Kaur. 

With a video posted on their social media which has gone viral, Puma exhibited an influential message that said “Cricket is everyone’s game” rather than just being a gentleman’s game, inviting fans of the sport to flood social media platforms Twitter, LinkedIn and Reddit with the hashtag #IndianCricketTeamCaptainHarmanpreetKaur. 

Check out Puma’s latest viral campaign 

@ImHarmanpreet is 𝐨𝐮𝐫 𝐜𝐚𝐩𝐭𝐚𝐢𝐧 too. We created the bias. Now let’s come together to fix it.

But how? Flood social media with the hashtag #IndianCricketTeamCaptainHarmanpreetKaur

Join the movement. pic.twitter.com/cX8s3QeWer

— PUMA Cricket (@pumacricket) February 20, 2023

The campaign is focused on ensuring that people write about Harmanpreet Kaur with hashtags to create maximum footprints for Google to automatically start acknowledging her name as part of the Indian cricket team as well as sparking conversations that recognize the prominence of women in the sport.

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An Arjuna Award recipient in 2017, Harmanpreet Kaur is the most capped player in women’s T20I format and was recently unveiled as the brand ambassador of Puma. The global sportswear brand is taking significant efforts to ensure that gender-related stereotypes in cricket are diminished and this campaign is a testament to it.

About Puma

Puma is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, they have relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. Puma offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports.

It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The Puma group owns the brands Puma, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 14,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

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