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Loco Launches VIP, A Loyalty Program For The Platform’s Paying Users

Loco Launches VIP, A Loyalty Program For The Platform’s Paying Users: Starting at INR 20, the VIP virtual good packs provide paying users access to exclusive benefits and turbocharge the platform’s transaction economy.

Loco, the World’s leading independent esports and live game streaming platform, has introduced the Loco VIP program to redefine how users and streamers interact and engage with content. The VIP loyalty program is designed keeping the platform’s paying users in mind, offering them exclusive benefits, experiences and special recognition both on and off the platform. 

Loco believes that the VIP program will be a key catalyst for transactions on the platform and, therefore, create a sustainable financial model for creators in the country, ensuring they can keep producing content that their audience loves. Loco foresees this as a model that helps the company support multiple new content categories on the platform.

The VIP program comes with the following key features that users can look forward to:

1-Specialized Chat Text & Badges

VIP Members can accentuate their presence with distinct chat text colours and badges, ensuring they always stand out and make a statement in their favourite streamers’ chat rooms.

2-Exclusive sticker packs

VIP members can display their excitement during a stream with brand-new premium in-chat stickers available only for our VIP members.

3-Ad-Free watching

Say goodbye to interruptions! VIP members enjoy a seamless, ad-free watching experience, immersing them in the action.

4-Ultra HD 4K Streaming and specialized camera angles

Loco VIP members can immerse themselves into the World of gaming with the clearest visuals possible with exclusive member-only Ultra HD 4K streams and camera angles not available to other users.

5-VIP Leaderboards

Loco has enabled certain streamers to run giveaways and reward their most loyal VIP fans. This transparent leaderboard system enables viewers to climb up their rankings by displaying their fandom through the time spent on the streams and their engagement via stickers.

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6-Exclusive invites to on-ground events

VIP members will also be invited to Loco on-ground events, allowing them to meet their favourite creator.

7-Discounts on Loco Store

Loco VIP members will get access to discounts on the soon-to-be-launched Loco Store, enabling them to gain greater value on their spending on virtual goods on the Loco store

Users who purchase Loco Diamond packs are automatically enrolled in the VIP Loyalty Program without additional charges. Users enjoy the freedom to pick their subscription duration, with day-wise packs starting at just Rs.20. These Loco Diamond packs are designed with a pay-as-you-prefer approach, mirroring mobile recharge plans.

The Loco user base has wholeheartedly embraced this feature, with a remarkable surge of up to 50% in watch hours, witnessed by participating streamers and 10x growth of on-platform transactions since the program’s inception. 

Furthermore, users actively compete daily to enhance their chances of securing a spot at the top of the VIP leaderboard. The VIP users have shown high retention and stickiness on the platform, creating a strong momentum for the program. 

Creators have also embraced the program, and Loco has received thousands of requests for creators to be added to this program. Loco has a robust roadmap for the program, with multiple new creator monetization features being launched shortly. These include exclusive streams, chats, shoutouts, creator calls, and creator direct messaging features for VIP users. 

Anirudh Pandita On Loyalty Program

Sharing a comment on the announcement, Anirudh Pandita, Founder of Loco, said, “At Loco, we are deeply committed to pioneering innovative business models that not only strengthen the platform but also facilitate the growth of diverse content categories. 

Loco VIP represents our commitment to transforming the content landscape in India by providing exceptional value to our users. It’s an attempt to innovate the business model of content platforms here in India, providing customers with excellent value for their spend. Given the roadmap we have in mind, the value will compound over time with time.

The Loco VIP program is now open for all users – providing them with an unparalleled live-streaming experience where they can watch and engage like never before.

 About Loco

Dedicated to democratizing gaming entertainment, Loco is the World’s leading independent esports and live-streaming platform. Viewers can enjoy game streaming and esports content streamed by India’s leading streamers and esports teams on Loco. 

Users can also stream various games themselves. Popular game categories on the platform include BGMI, Call of Duty Mobile, Valorant, GTA 5, etc. Having partnered with giants such as Krafton, Activision, Ubisoft, Riot Games, Red Bull NBA 2K League and Logitech-G – G, the platform brings unmatched entertainment experiences to Indian gaming audiences. Loco is currently available on Android, iOS, and the web.

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