---

Online Rummy: What’s In Store Post A Difficult Year

Online Rummy: Entertainment back in the day was something else. It was seven stones with the kids on the block or a thrilling game of out-out(tag) every evening after school. Although it was occasionally interrupted with the coming of the video games. Even the video games were an activity that a bunch of kids would indulge in together.

Fast forward and the gaming dynamic has transformed in unfathomable ways. It is the digital age we live in. And it has laid the ground for online gaming to establish itself with a strong foothold. 2021 is projected to expect a user base of 628 million players. And the online gaming’s gross revenue is expected grow from USD 290 million to 1 billion.

Status quo

How is online rummy faring in such a scenario. The operators are happy with the rise in the participation and also with the entry of new players to rummy platforms. It is mainly due to the pandemic and social distancing rules that came into place. 75% of them being under the age of 45. Social media needs to be credited as well for guiding a lot of traffic (between the ages of 19 – 25) towards rummy during this period. It is not surprising how 33% of the user base is female.

With the penetration of smart phones, affordable internet being made available and also with more disposable income in the pocket, all the barriers have been removed for expanding the gaming business and also spreading the popularity of the game. The extensive demographic of the country is also the main element contributing to this growth.

Stream of investments

The flow of investments into the online rummy industry is expected to be about 30-35% for this year. And their gross revenue can be placed at INR 2,000 crore. Also the year began with active participation of about 20 million users which is going to be a steady monthly phenomenon.

Capturing the market

The market is well developed in the southern region. Many operators can be seen spending 70% of their budgets on advertising to capture the market in north India. The market is still in its nascent stage here. The year 2019 saw investments up to INR 500 crore by the rummy fraternity. It is going to double up this year. There will be focus on education of the game and market analysis. The industry is slowly going to consume about 60% revenue share in the pie of skill based games.

Below graph represents the growth of online rummy market in India.

Also rummy platforms have been involved in a battle since the descent of the industry’s worst curse – bans in various states. So, 2021 will see the rummy industry engaging the governments and various stakeholders to arrive at seeking regulations and removal of the absolute bans, introducing licensed gaming keeping in view fun and safety. Niti Aayog is planning to introduce uniform regulations to the skill based gaming sector. It will be of immense help to the industry once this initiative comes to fruition.

For more stories on online rummy, keep reading  GutshotMagazine.com. Follow us on Facebook, Instagram, and Telegram.

---

---

More News

---

Comments