Leading gaming company Games24x7 has announced Hrithik Roshan as the brand ambassador for India’s largest online skill gaming platform, RummyCircle. As part of the partnership, Roshan will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital, and social media platforms.
Announcing the association, Bhavin Pandya, co-founder and CEO of Games24x7 said, “We are very excited to partner with Hrithik Roshan, one of India’s biggest stars. Hrithik has had a remarkable career which is the epitome of versatility as he makes the right moves at the right time. His dynamism, talent, and widespread appeal have made him really stand out. This resonates well with Games24x7 as we are constantly differentiating ourselves by providing awesome game playing experiences.”
Speaking on his engagement, Hrithik Roshan said, “Rummy is a game of skill that requires intellectual acumen, patience, and tact. What I like is that these are the same skills that you need, to overcome the challenges at various points in life. So, in a way, the game is a fun way to build life skills. This campaign highlights that whenever one encounters unexpected difficulties in life, one can overcome them with the right approach. I am happy to be associated with RummyCircle and Games24x7 for this splendid campaign.”
Initiating the association, the brand will be unveiling the new campaign #RahoEkKadamAage starring Roshan via a high decibel TV commercial starting 29th January. The campaign highlights real-life scenarios where Roshan demonstrates mental dexterity to find a way out of unforeseen situations.
Since its launch in 2009, the online skill gaming platform has partnered with talented personalities to further strengthen its engagement with millions of players across the country. RummyCircle is India’s largest online skill gaming platform for playing the nation’s favorite card game – rummy.
With free-to-play tournaments as well as cash prizes on offer, RummyCircle provides an opportunity for players to test their skills and adroitness. Excellent UI/UX, customized player journeys, and superior technology make RummyCircle an unparalleled destination for players seeking thrill, fun, and entertainment.
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Amarylisa Gonsalves is a Content Writer at Gutshot Magazine. Advancing from a marketing background, she found her calling in writing. She takes delight in exploring genres and is a curious learner. Patient and ambivert, she believes in letting her work speak for itself. Apart from content writing, she finds solace in writing poetry by manifesting herself through words. Additionally, she adores indulging in drawing and DIY crafts.
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