Online rummy site, RummyCircle launched two new ad films under the ‘Raho Ek Kadam Aage’ campaign. For its third edition, the ad campaign sees the idea of ‘Chaar Kadam Aage Socho Aur Raho Ek Kadam Aage’ and emphasizes the importance of foreseeing, and staying ahead in life as well as while playing online rummy. RummyCircle’s latest campaign features the operator’s brand ambassador Hrithik Roshan.
Avik Das Kanungo, Games24x7, Associate Vice President, Brand and Marketing Strategy said, “We are thrilled to launch the third edition of our popular campaign ‘Raho Ek Kadam Aage.’ This time, we are taking the campaign thought and core messaging one step ahead by saying, ‘Chaar Kadam Aage Socho Aur Raho Ek Kadam Aage’s narrative of the films highlights the philosophy of foresight, quick thinking, and accurately gauging your opponent’s moves. We are confident that the campaign shall touch a chord with our audience and strengthen their engagement with the platform.”
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Roshan also commented on his association with RummyCircle. The Super 30 actor said, “A game like rummy is great because along with being entertained, it also helps sharpen acumen and enhance quick-thinking because it requires the ability to plan to give your best performance. These are great life skills that can be cultivated even while having fun. RummyCircle brilliantly weaves an experience for Indian gamers that can hone problem-solving and provide mental agility. Onto the third campaign with them together, it has been a fantastic association so far.”
RummyCircle’s latest ad films showcase Roshan planning several steps ahead and is seen strategically chalking out his moves to tackle his rivals. RummyCircle had partnered with many well-known names since its launch in 2009 in order to boost the brand’s engagement with gaming enthusiasts across the country. RummyCircle provides its players the opportunity to test their skills with the help of free entry tournaments and promotions which offer amazing cash prizes. With an excellent UI/UX, and cutting-edge technology, this online rummy room has become the most preferred platform for players.
With a Masters Degree in Journalism and Communication, Mrinal Gujare currently is cruising through an exciting genre of writing and editing at Gutshot Magazine. Apart from being an Editor, Mrinal is an avid reader and a former contemporary dancer. She is also perennially hungry for intriguing scoops from across the globe. No holds barred is the rule Mrinal follows in life.
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