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Ajay Devgn Is Junglee Rummy’s New Brand Ambassador

As per the latest media reports, online gaming brand Junglee Games Private Ltd., roped in Bollywood star Ajay Devgn as their brand ambassador for its rummy platform called Junglee Rummy. The online skill gaming firm also launched a national campaign called ‘Rummy bole toh Junglee Rummy’ across mediums like television, OTT, digital media, and social media. 

Talking about the latest association, Bharat Bhatia, Vice President, Marketing, Junglee Games added, “With a wealth of experience and expertise in his field, Devgn brings immense trust and credibility to the table. His mastery of his craft and his pan-India recognition make him the perfect brand ambassador for further cementing our position as a trusted rummy platform.”

As per Bhatia, the campaign showcases the brand’s commitment to building and cementing trust along with player safety. It shows the Bollywood actor add his seal of approval on Junglee Rummy’s offerings and ensures a safe gaming experience for all its players. The first ad commercial is now live in varied languages across platforms like digital media, radio, television, OTT, music-streaming platforms, and cinemas.

The Tanhaji actor said, “I am delighted to be associated with them. The company has been in the online rummy industry for more than a decade now, and it is leading the way with its player-first approach.”

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News reports have quoted findings from a report titled Gaming Report India 2022 (Dentsu) further add that the number of Indian gamers is steadily rising at a compounded annual growth rate (CAGR) of 12% and is expected to hit the 700 Million mark in FY25 up from 507 Million in the year 2021.

The report further stated that 46% of gamers in India are women and real money game revenues constitute 57% of the market size currently. Furthermore, the growth in the coming time is expected to be driven by in-app purchases which are reportedly growing at a 34% CAGR. 

WATCH: Ajay Devgn in Junglee Rummy’s new campaign

 

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