The All India Gaming Federation (AIGF) has expressed strong support for the Tamil Nadu Online Gaming Authority’s (TNOGA) recent initiative to curb indirect advertising by offshore betting companies during the Tamil Nadu Premier League (TNPL). AIGF CEO Roland Landers hailed the move as a significant and necessary step toward fostering a safer and more responsible gaming environment in India.
Landers pointed out that offshore betting platforms often operate outside the legal framework, evading Indian taxes and regulations, and placing users at risk, particularly younger or more vulnerable individuals. These companies frequently engage in surrogate marketing strategies, using event sponsorships, influencer promotions, and other indirect methods to present themselves as legitimate and trustworthy to the Indian audience.
TNOGA held consultations with league representatives and warned of stricter enforcement under relevant provisions of state legislation. They also indicated the possibility of further action, including blocking the online content associated with the offending entities.
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Landers urged other state regulators, sports organisers, media platforms, and digital content creators to take a firm stance against illegal gambling promotions. He reiterated that promoting a clean, transparent, and regulated gaming sector is crucial for protecting consumers and ensuring long-term industry growth.
Established in 2016, the All India Gaming Federation is a key industry body representing a broad spectrum of skill-based online gaming operators in India. The organisation advocates for responsible gaming practices, policy development, and regulatory support to promote a secure and structured gaming ecosystem across the country. With over 120 member companies serving millions of users, AIGF is at the forefront of shaping the future of online gaming in India.
Real money gaming in India is growing at a tremendous pace, but there are also some problems that the industry as a whole is facing – including the GST component and the aspect of retroactive GST charges, that might shut down several real money gaming companies on a whole.
Gutshot Magazine provides the latest updates about the real-money gaming industry. Visit the website for more details.
Roy D’Silva is a published author and has covered various beats in his decade-long experience, including Bollywood, OTT and now poker. An avid cyclist and documentary buff, Roy’s looking to be right, front, and center of that one big story in the poker world.
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