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A23 celebrates ‘Best Cricketing Moments’ with fans during IPL 2022

National, April 4, 2022: A23, India’s premier online multi-gaming platform, announced their latest campaign – #A23WinningMove – to celebrate the best cricket moments of Indian Premier League 2022. Through the series of TVCs, A23 aims to bring cricket and dance together by introducing three celebrities– Bobby Deol, Sunil Grover, and Regina Cassandra.

These famous influencers will encourage fans to celebrate the best moments of action on the cricket field like Fours, Sixes, Free Hits, etc. The ads are designed with each of these moments associated with a signature dance move. IPL is India’s biggest primetime entertainment event with an extraordinary audience. The aim is to reach every cricket fan in the country, encouraging them to be part of the campaign alongside Regina Cassandra, who will be dancing at all the Fours, Sunil Grover at the Sixes, and Bobby Deol at the Free Hits.

A23 celebrates ‘Best Cricketing Moments’ with fans during Indian Premier League 2022

The campaign will be aired on Hotstar (Digital) and Star (TV). To reach every cricket enthusiast, the TVCs have been made in 7 languages — Hindi, Bengali, Marathi, Tamil, Malayalam, Gujarati, and Kannada, lasting 15 seconds on TV and 20 seconds on digital platforms.

Deepak Gullapalli, Founder & CEO Head Digital Works, said, “A23 has always taken pride in being a people’s brand throughout. As a leader in this space, we have always kept our messaging very straightforward, and just like our first three ads during the IPL, to encourage gaming while respecting our surroundings, the current set of TVCs calls out to cricket fans and online gaming users to enjoy the best moments of the game. Keeping the same in mind, we aim to promote people’s participation in the true spirit of the gentleman’s game and unify cricket, online gaming, and entertainment at this sports extravaganza.”

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Ad film Link_Regina

Ad film Link_Sunil Grover

Ad film Link_Bobby Deol

The campaign hashtag, #A23WinningMove, urges people to celebrate cricketing moments with us through these dance routines and come up with their own this IPL season, he added.

As a pioneer in skill-based gaming in India, A23 has recently built a multi-gaming platform and combined its existing online rummy platform of over 30 million users using state-of-the-art software created on a custom-built architecture. As an industry leader, A23 endeavors to provide its users with a skill-based gaming platform that can be enjoyed purely as entertainment. A23 provides access to a wide range of games, including rummy, fantasy sports, and others, and an opportunity to invite friends to play on private tables and contests.

About Head Digital Works

Head Digital Works is India’s oldest online skill-gaming company that develops and operates skill-based gaming applications for the online gaming industry. HDW operates A23 (www.a23.com), operating since 2006 and has over a 30 million+ strong registered user base. HDW is one of the most profitable start-ups in India. HDW also operates Cricket.com, a cricket content platform with over ten million+ downloads, which offers a new experience to cricket fans with a greater focus on using data in live match scenarios to deliver an exciting second-screen experience. 

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