There are a lot of things happening in the space of game development across the globe. The tech advancements that have happened over the past decade are responsible for game developers to include Augmented Reality, Virtual Reality, portability, motion and voice control among other things into the games.
Tech giant Apple is working towards the release of the highly anticipated Apple Glasses. Other gaming companies also want some top-of-the-line graphics and features included in the game to make them more attractive for the gaming audience. One would definitely be intrigued about the latest tech advancements and how they could take game development a notch higher.
To get a better understanding of the game development industry in India and what’s the big thing coming up, we spoke to Cartic P, AVP, Game Production and Business, Juego Studios.
We quizzed Cartic on what is that one aspect he is looking forward to in the game development space that will show exponential growth. Cartic highlighted the element of ad monetisation. The game development expert states that tech giants like Apple and Google going forward will offer an opt-in feature for the gamers when it comes to ads.
Only if a user chooses to opt-in will these firms track the user data. Cartic suggests that this new trend will have a tremendous impact on ad monetisation and subsequently the revenue generation. Game developers have a tough task at hand of making money as they incorporate this new trend in ad monetisation.
Cartic also states how the big companies and ad aggregators are making acquisitions of analytics and monetisation firms. He further says that this scenario is true for Hyper Casual games. Game development in India is driven largely by ad monetisation states Cartic. Experts along with game developers will keep an eye out on the changing trends in ad monetisation as it could prove to be a game changer.
With a Masters’s Degree in Journalism and Communication, Mrinal Gujare currently is cruising through an exciting genre of writing and editing at Gutshot Magazine. Apart from being an Editor, Mrinal is an avid reader and a former contemporary dancer. She is also perennially hungry for intriguing scoops from across the globe. No holds barred is the rule Mrinal follows in life.
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