Fantasy sports platform, My11Circle welcomes one of India’s most renowned batsman, VVS Laxman into its fold. Laxman was a teammate of former Indian captain Sourav Ganguly, who is the face of the fantasy sports brand and also the president of the Board of Control for Cricket in India (BCCI).
My11Circle is owned by Games24x7 and is one of the top fantasy sports platforms in the country. To further establish themselves in the competitive market, the brand has roped in many talented cricketers like Shane Watson and Rashid Khan. As the fantasy sports industry continues to grow, these associations with established sports personalities will give the platform an edge over its competitors.
While India already has a number of fantasy sports platforms, My11Circle set itself apart with its unique features. Launched in 2019, the fantasy sports platform now reportedly has a user base of around 16 million. Users on My11Circle have the opportunity to compete against their favourite cricket stars through the ‘Play with Champions’ feature. The inclusion of VVS Laxman as brand ambassadors will be a boon to the brand, especially due to his popularity in the country.
VVS Laxman will be creating a team of his own on the fantasy sports platform. Users in the can make their own fantasy sports team and compete with the former cricketer. Due to the sheer number of cricket fans in the country, gaming apps like My11Circle thrive on the sports audience and sports lovers. The chance to play against a well-known player like Laxman is an opportunity which the fans do not want to miss.
The brand was also one of the advertisers during the Indian Premier League’s (IPL) 13 season. While just a couple of years old, My11Circle is fast establishing itself in the fantasy sports industry. Fantasy sports lovers can expect more prominent associations and exciting features from this brand in the years to come.
Donna Amo is a writer at Gutshot Magazine. She is a graduate from Sophia College of Women, Mumbai with a degree in English Literature. When this October born foodie is not writing content or poetry, she spends her time laughing at memes or watching series. Based out of Mizoram, she is drawn to all things nature and has a soft spot for puppies.
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