Indian esports organization Velocity Gaming (VLT) announced today that it has entered into a partnership with processors manufacturer AMD. The partnership will see AMD receiving strategic placement on Velocity Gaming’s jerseys. In turn, VLT will get state-of-the-art equipment from AMD to help its players practice and compete.
“While esports is growing at a staggering rate in India, such brand partnerships continue to be rare with most sponsors currently favoring advertising campaigns. We want to challenge the status quo and are thrilled to arrange this unique tie-up which will benefit both parties,” said Gnana Shekar, the chief marketing officer of Skyesports. The company’s talent management agency, Sky Route, manages VLT.
“We want our players to have the finest equipment at all times to put on their best performance. As the leading processor manufacturer globally, it was a no-brainer for us to partner with AMD,” said Manoj Kashyap, owner and founder of Velocity Gaming. VLT currently boasts of one of the best VALORANT rosters in India. The team narrowly missed out on qualifying for the VCT APAC Last Chance Qualifier, as they placed second in the VALORANT Conquerors Championship (VCC) last August.
Velocity Gaming recently won the Skyesports Championship 3.0 VALORANT. They were presented with their trophy, cheque, and medals in a closed award ceremony in Mumbai by cricketing legend, Sachin Tendulkar. The organization also signed an all-female VALORANT roster last month called VLT Asteria. This has made VLT the first org to have an all-female team in India as it aims to empower girls in esports. They won the FSL Open Wildcard last month to qualify for the VCT 2021: Game Changers SEA FSL Elite, an all-female competition by Riot Games in Asia. They were knocked out in round two of the lower bracket.
Donna Amo is a writer at Gutshot Magazine. She is a graduate from Sophia College of Women, Mumbai with a degree in English Literature. When this October born foodie is not writing content or poetry, she spends her time laughing at memes or watching series. Based out of Mizoram, she is drawn to all things nature and has a soft spot for puppies.
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