NEW DELHI, 16 April 2021: Trinity Gaming—India’s top gaming talent management company, has signed sports communication agency Artsmith to create awareness among the gamers and influencers who want to pursue a career in gaming content creations and how they can monetise and create a brand for themselves. With this partnership, one of the country’s top new age communication firms Artsmith, which specialised in sports and esports PR, has added Trinity Gaming to their esports bouquet of the client list.
Currently managing more than 250 top content creators in India, Trinity Gaming has successfully established a strong platform for these specialised gamers and has transformed them into entertainers and influencers who bring much more value than just merely playing in the gaming ecosystem. The company, which was founded in 2019, has channelised the passion for gaming among millennial gamers and transformed it into a viable career option for many. Committed to bringing professionalism to the ecosystem, they have been one of the first movers in the sector and currently curate content for some of India’s top brands.
Commenting on the tie-up, Abhishek Aggarwal, Co-Founder & CEO of Trinity Gaming, said: “Gaming is all about passion and there are some brilliant minds with amazing ability to create content and these creators did not have the right backing and a strong voice to understand how to create values or a career out of it. We saw an opportunity to create a unique support system where not only the talents are groomed but also amalgamate with brands. According to the recently released EY FICCI 2021 report, online gamers grew 20% from 300 million in 2019 to 360 million in 2020. The numbers themselves validate how big is the community is. The potential is unlimited but creating a strong awareness programme is equally necessary to optimise the opportunities and I personally believe Artsmith has all the necessary experience to roll out this narrative among the gaming community.”
Artsmith, as an agency, brings in years of experience and expertise in creating an innovative mix of PR and digital communication that is innovative and value for money. “Artsmith has the experience and understanding of handholding talents and building a strong brand positioning with maximum visibility. We have worked with top Indian athletes and worked closely to transform them into sustainable content creators as well as influencers and we are confident of positioning Trinity Gaming as a new-age talent management firm with the efficiency of elevating gamers on similar lines and create India’s largest brands story experiences,” said Udita, the Founding Principal of Artsmith.
Artsmith has been successfully managing communications for global sports brands like PUMA as well as creating communications for international and national sporting events and sports leagues in the country. The company has the exclusive communication mandate for premium sports tournaments with Tata Open Maharashtra, India Open—the country’s only Superseries badminton tournament organised by the Badminton World Federation (BWF) being some of the key clients in the roster.
About Trinity Gaming
Trinity Gaming, founded by two young entrepreneurs, Abhishek Aggarwal and Shivam Rao who foresighted the need of having a Talent Management Firm for the gaming industry where gamers can be handheld to make a career. And hence in 2019, India’s top gaming talent management firm, Trinity Gaming came into being.
With a tag line of Game, Connect and Build, Trinity Gaming helps beginners to make a serious career out of their passion and past time from gaming. The company is committed to encouraging gamers who want to pursue a career out of it. Currently, they manage more than 250 top content creators in India who specialize as entertainers and influencers for the gaming ecosystem.
Trinity Gaming has taken the profession to the next level by helping these content creators to monetise their craft via brand campaign partnerships where each of these creators is now proudly serving some of India’s largest brands story experiences.
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Artsmith.in is India’s only specialized Sports Communication & PR Agency, it manages and shapes the communication for top Sports Brands and Clients with interest in Sports in India and globally. We envision the media strategy and content positioning and help BRANDs to create an impact communication with out of the box thinking and approach. Currently Artsmith manages 6 Sports Leagues and work with global sports brands and bodies.
Specialization: Sports PR, Brand Communication, Brand Integrations, Image Building, Social Media Ideations, Content Strategy, Building Sports and Development IPR Properties, Customized Advisory for Impact Communication Plan.
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