The Esports Club, one of India’s leading esports platforms based in Bangalore, today announced a first of its kind partnership with SIX5SIX Sport, a premium sportswear brand. The unique partnership is a part of the LG Ultragear TEC Gauntlet, India’s largest Valorant esports event with a prize pool of ₹52 Lakh, currently in its second season.
Both The Esports Club (TEC) and SIX5SIX share a community-driven approach to business. This exclusive partnership will provide teams with a first of its kind revenue share opportunity through the sale of official TEC Gauntlet merchandise, with all TEC profits directed towards the participating teams.
Fans can enter a unique promo code during checkout that corresponds to their favourite team in the LG Ultragear TEC Gauntlet. Doing so will give them a 5% discount, and the entire TEC margin from that sale will get credited to their favourite team!
Talking about their latest campaign, Ishaan Arya, Co-founder, The Esports Club, said, “Our aim has always been to not only innovate but change the way esports is conducted in India. Our partnership with SIX5SIX Sport is a big step for us in bringing teams and organizers closer as joint stakeholders in the ecosystem and helping create more value and revenue for teams and players.”
Commenting on their partnership, Ambar Aneja, CEO of SIX5SIX, “Esports has seen rapid growth as an industry over the last few years globally, and in the Indian subcontinent as well. The industry presents a fantastic gateway for SIX5SIX to further ingrain our brand values deeply into the fabric of today’s youth in an arena of shared passion. We have been increasingly keen to align with the right IP in esports for some time now, and we are thrilled to announce this partnership with an ambitious partner like TEC. We will be looking forward to exploring opportunities to collaborate with TEC and presenting exciting offerings for both our fans.”
Mansoor “Nabu” Ahmed, Director of Esports, The Esports Club, speaking on helping teams generate revenue through events and partnerships, “Our job isn’t to just create fantastic esports IP’s. We’re here to drive value to the entire ecosystem and enabling teams to generate revenue beyond just prize money is a big step towards helping the esports ecosystem thrive and grow.”
Founded in 2019, The Esports Club (TEC) is a Bangalore-based esports startup aiming to create esports experiences while helping grassroots community development in India and other South Asian countries. With 20+ years of combined experience, the team behind TEC brings a unique perspective and ability, allowing them to create some of the most prominent esports IP’s in South Asia like TEC Gauntlet, TEC Challenger Series, TEC Invitational and TEC Pro League. Currently, TEC runs some of the most prominent esports events in the region across both PC and Mobile, spanning games like Valorant, Battlegrounds Mobile India, and Tom Clancy’s Rainbow Six: Siege.
SIX5SIX is a design-first sports and streetwear venture started by brother-sister duo Avni Aneja and Ambar Aneja. SIX5SIX Sport is the team wear arm of the company and, in a short period since its inception, has signed up with the Indian National Football Team. The brand will also be launch an app soon, allowing consumers to design their own kit from the comfort of their couch and have it delivered to them within two weeks.
Donna Amo is a writer at Gutshot Magazine. She is a graduate from Sophia College of Women, Mumbai with a degree in English Literature. When this October born foodie is not writing content or poetry, she spends her time laughing at memes or watching series. Based out of Mizoram, she is drawn to all things nature and has a soft spot for puppies.
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