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Junglee Rummy Leads The Industry The Local Way

Junglee Rummy, one of India’s largest online rummy platforms is using the localization approach to reach and connect with its audience. The online platform is using local languages to cater to its players.

English is spoken by a considerable population in India. But the Asian Absolute Stats report suggests that English-understanding audience makes up for just 27% of the total population, while the remaining 73% of the population is the local language market.

To strike a balance between the two and find a middle ground has always been a challenge for the online gaming platforms. And the diversity that exists in India makes it even more difficult for these platforms. Junglee Rummy is one such platform which has followed the localization approach to engage with the audience of different states. 

Junglee Rummy allows its users to choose their preferred language while interacting with the customer support team. The company believes that this will give its users a superior experience and keeps them hooked onto the platform. Further, the company believes that the localization approach works as a goodwill for the company as the word of mouth of these satisfied users spreads faster and effectively. 

Additionally, the platform also conducts contests, quizzes, tips and tricks and detailed tutorials in regional languages on their social media pages. A lot of the platform’s audience is connected to them via social media like Facebook, Instagram, YouTube and Twitter for latest updates and rummy news. 

Junglee Rummy caters to its audiences by sharing content like news, rummy tutorials, player testimonials, feedback and more in the regional languages. To advertise their platform, Junglee Rummy has regional celebrity ambassadors to make a more effective appeal to the audiences. Their ambassadors include Manoj Joshi, Anang Desai and Malhar Thakar from the Gujarati entertainment industry, Prakash Raj and Rana Daagubati from the South Indian industry and Shaan, Rajpal Yadav and Rahul Vaidya from Bollywood. 

For more such articles on rummy, keep reading GutshotMagazine.com. Follow us on our social handles Facebook, Instagram, and Telegram.

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