PokerStars and Red Bull Racing have teamed up just ahead of the 2022 Formula 1 season. According to the announcement, the deal will last two years. The complete terms of the deal have not been disclosed. With this partnership, PokerStars will see its branding appear on the race suits as both the parties involved believe that they have an audience that share similar interests and passion.
In 2021, PokerStars became an official betting sponsor for Formula 1, a partnership that will last until 2023. “Following last year’s blockbuster Formula One season, I am delighted to kick off 2022 by announcing PokerStars as a new partner,” said Christian Horner, CEO, and Red Bull Racing Team Principal.
He further added, “In our sport, we see constant evolution, not only applied to the cars but also to new technologies that are focused on reaching the sport’s global fanbase to provide new and interactive experiences for them to enjoy. We are pleased to welcome PokerStars to the team as F1 enjoys a period of growth in new and existing territories and we look forward to getting the 2022 season underway together.”
According to Flutter, the parent company of PokerStars, the deal is ‘an ideal fit’ for PokerStars.
Dan Taylor, Flutter CEO said, “Part of our vision for PokerStars is to create the world’s most epic casino. Red Bull Racing’s phenomenal success is built on their bold, innovative, and passionate ethos, which has led to incredible success both on the track and in becoming one of the world’s most popular sports brands. We’re looking forward to working with the Team and sharing further developments as the 2022 season approaches. We wish the Red Bull Racing team all the best for their new campaign.”
Donna Amo is a writer at Gutshot Magazine. She is a graduate from Sophia College of Women, Mumbai with a degree in English Literature. When this October born foodie is not writing content or poetry, she spends her time laughing at memes or watching series. Based out of Mizoram, she is drawn to all things nature and has a soft spot for puppies.
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