Bigg Boss is an Indian reality television game show by Endemol Shine India through Viacom 18 and Colors. One of the biggest poker companies in the country, PokerStars India is collaborating with this big reality show, as an associate sponsor for their 2019 season. The show’s viewers will have an opportunity to educate themselves and learn to build awareness about the poker world.
PokerStars India is an online website that hosts a wide range of tournaments attracting poker players of the country. The website offers dozens of free games to play as well as challenge players involving real money to win big in this mind sport.
The company recently launched a new digital marketing campaign featuring Bollywood star and PokerStars India Brand Ambassador Nawazuddin Siddique named #MadeForPoker highlighting that everyone has a poker player in them, and poker skills can be easily applied to everyday tasks. The campaign focuses on life-skill such as staying calm, taking practical decisions and keeping a poker face.
Mahesh Shetty, Head, Network Sales of Viacom18, said, “We are delighted to have onboard PokerStars India as an associate sponsor. Bigg Boss is one of our most renowned properties and with this association we aim to create interesting conversations around the skill game category.”
PokerStars India will be organizing Big Boss Poker Challenges on its website where viewers can compete in a Free Play tournament. The players will go through the first-hand experience to get Bigg Boss to challenge them on their tasks every week just as is pictured in the show. The players will gradually win gadgets, merchandise and visit Bigg Boss house to meet the host Salman Khan.
The CEO of Sachiko Gaming, Ankur Dewani said, “We’re really excited to collaborate with Bigg Boss and see so many opportunities to educate people about the many skills in poker that can be applied to everyday life, and vice-versa. On Bigg Boss, the contestants are expected to navigate their journey through the show by making calculated decisions, displaying mental endurance, patience, being calm, keeping a poker face and so much more until you either get eliminated or progress to becoming a winner, this is the same process a good poker player follows when playing a Poker Tournament, which also goes through eliminations until we have a few winners.“
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