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PokerBaazi’s Latest Campaign Says ‘Iss Diwali, Deepak Jalega, Patakhe Nahi’ Poker
Amarylisa Gonsalves
Posted on 20 Oct, 2022
By Amarylisa Gonsalves
On 20 Oct, 2022
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By Amarylisa Gonsalves
On 20 Oct, 2022
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PokerBaazi’s Latest Campaign Says ‘Iss Diwali, Deepak Jalega, Patakhe Nahi’


The Diwali fervour is gathering momentum across India as the festival of lights just around the corner. Everyone getting set to step into the festive mood with their friends and family, and PokerBaazi, one of India’s biggest online poker platform, is spreading the message of celebrating Diwali in an eco-friendly manner by going fireworks free by launching their new campaign – ‘Iss Diwali, Deepak Jalega, Patakhe Nahi.’ (This Diwali, light lamps, not crackers).

The film features College Romance fame Gagan Arora (Bagga) and Keshav Sadhna (Karan) who have been roped in keeping in mind the youth audience for the brand to connect with. The characters in the film are two long-time friends, and are seen engaging in a tale of friendly banter that has an underlying message that it’s better to make friends jealous than bursting crackers, in a pun intended way.

The campaign film titled #DeepakJalegaPokerChalega showcases how Arora, a poker player, has made his Diwali celebrations grand by using his skills in poker and winning big cash rewards. Meanwhile, Sadhna who plays Deepak, upon learning about his friend’s success in the game, comically combusts into a flurry of soot and ash.  The film’s comedy take on the word and name ‘Deepak’ conveys the message of not lighting crackers and consciously urges the audience to spread light and cheer this Diwali. 

Sharing his excitement on the launch of the campaign, Varun Ganjoo, Co-founder & Marketing Director, Baazi Games, said, “PokerBaazi has been constantly on a look to find unique ways of bringing poker closer to the masses. Every year during Diwali, we make sure to bring the story of poker in an innovative and relatable manner and Iss Diwali, Deepak Jalega, Patakhe Nahi is our unique take on celebrating Diwali responsibly with poker rather than indulging in bursting crackers leading to an environmental hazard and noise pollution.”

PokerBaazi has always been on its toes for communicating through unique and entertaining campaigns spreading a clear message about the growing popularity of the game of poker. Last year the brand launched a Diwali campaign Kissa Kaju Katli ka’ which unfolded a new and fun way of playing poker with your family during Diwali with the exchange of sweets instead of poker chips which was well received by the community. Recently, the brand launched its marquee campaign ‘You Hold the Cards’ featuring their brand ambassador and Bollywood superstar Shahid Kapoor. The campaign garnered over a billion impressions in the last three months across TV, OTTs, and various digital media channels.

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